You have a great product, but you have no idea how to distribute it. Users and clients often promote your product for you if they love it.
You could write a classic sales letter, but where’s the creativity in that? You could create an opt-in page, but then you’re missing out on a key step to getting leads in the first place.
You also worry about the cost of throwing lead magnets out there and hoping people come and take them. What happens if they don’t? Losing money because people aren’t taking your calls to action. The easiest way to avoid that problem is to create an engaging lead magnet. Read this article on how to create a lead magnet and learn what a lead magnet is.
What is a lead magnet?
Lead magnets are any useful or helpful digital item you can offer customers in exchange for contact information. They can be immediately beneficial and valuable, like a free ebook or checklist, or they can be clever tools designed to make it easier for your customers to do business with you, like an online store builder. A lead magnet is meant to provide value upfront. Only by giving that value will you eventually get the contact information you want (and in return, of course, will send more valuable content your customer’s way).
Lead magnets aren’t just a great way to collect contact information but also a great way to build a relationship with your potential customers. Provide content that is genuinely useful to them. They’ll feel good about doing business with you—and if they do well with you, they’ll be more likely to go through with it. Lead magnets are a win-win scenario: you give your customers something that improves their lives, and in return, they give you what you want.
How to create a lead magnet
Identify the problem you want to solve
To create a lead magnet that will engage your audience, you must first identify the problem or pain point you want to solve.
The easiest way to do this is to look at the top problems and complaints that your customers are having and then address them in your lead magnet. If they have trouble finding new leads, create a lead generation kit. If they want more sales, create an ebook on closing more sales.
Whatever the problem is, solve it with a lead magnet. It will be much more effective than simply giving people a tip or trick that may provide some value but isn’t solving a major problem or pain point.
Keep it short
When someone is downloading your lead magnet, you don’t want them to lose interest before completing it. The first mistake that people make when creating a lead magnet is making it too long. The average attention span is 8 seconds, so if your lead magnet is over a few paragraphs, you may lose your audience before they reach the end. Suppose the content of your lead magnet is excellent. In that case, people will want to read it all and not feel they’re being sold anything. Still, you have to remember that this is the internet. People are constantly bombarded by ads and emails trying to get them to buy things.
A short, concise lead magnet can save you from losing your reader’s attention. Keeping it short will also prevent you from getting too wordy and make your call-to-action sound less forceful than it should.
By keeping the page length of your lead magnet about two to three screens long, you’ll make it easy for readers to absorb the information quickly and take immediate action. This makes the lead magnet an effective tool for converting visitors into leads.
When creating an engaging online lead magnet, you need to avoid jargon. Suppose you are in the business of providing a service or offering products. In that case, you have specific terminology that your customers and clients are used to hearing. If they hear something they are not familiar with, they could be turned off. This is particularly true if they feel it is being used to confuse or keep them from understanding what you have to offer.
You do not want to create confusion when selling anything online. One way to avoid this is by using plain language and avoiding jargon at all costs.
Jargon can come in many forms; it doesn’t always have to be words you aren’t familiar with. It could be a technical term that many people use. Still, those non-technical users would not understand or even care about it. Every word in your marketing material, including your website, should be there for a reason!
Easy, actionable pointers.
The purpose of a lead magnet is to get people to opt-in to receive more information from you. The goal of the lead magnet is to create a relationship with your audience.
The better you can connect with your audience, the more likely they will become customers.
Therefore, creating a lead magnet with easy, actionable pointers is essential. This way, when customers opt in, they can take action on the pointers provided and start using your product or service as soon as possible.
For example, suppose you are selling dog training videos on YouTube or Udemy. In that case, you could provide an ebook detailing how to train a puppy without having them go through all the trials and tribulations that come with training them yourself.
Get your first lead magnet
At its core, lead magnets are something you can use to incentivize your audience and help to convert readers into followers or website visitors into leads. In the e-commerce world, they’re referred to as ‘sales magnets’ because they’re used to generate sales. Lead magnets can work in several ways—there’s no one right way to capture leads with a lead magnet, but there are definitely wrong ways. It’s time to implement these tips and create an effective bait to reel readers in. To help you out, contact us!