Can your overland business sell internationally?
Expanding your production or your sales internationally could be an extremely difficult decision. If you're already doing well in your local market, the idea of growth into an international market might be very tempting for a business owner. But how do you know if you're ready to expand and if an international market might be viable for your products?
Here are some of the top points to consider if you are interested in selling internationally with your Overland business:
Shipping: In order to sell your products internationally shipping can become an extremely crucial element of the product price. You might find that the cost of shipping, especially if your customers need products into rush can make it very difficult to compete with local suppliers. This is why so many Overland suppliers end up creating distribution centers or manufacturing arrangements internationally to sell their products.
Using the right e-commerce platform: A local e-commerce platform or selling items out of a local shop is a fairly low risk way that you can distribute your product. In order to break into some marketplaces you may need to consider a distribution agreement with local governments or even taking advantage of a local online marketplace such as the Mercado Libre which is the most popular e-commerce site in Latin America. Doing research into the best sites to list your products on and local regulations can be another hurdle to overcome.
Market research: breaking into several international markets with your product could be a great way to have a backup during slow sales periods locally. Understanding if there is a need for your product in that local market and if there is any local competition can help to determine your success when selling internationally.
Building a new network: whenever you're going to sell products internationally you need to start working on a new network for advertising, taxing your products, distributing your products and more. While you may start off selling your products online and shipping them to a new international market, eventually it could become cheaper to set up your own distribution, a factory locally and start working with a local marketing company for advertisements in the native language.
Keep these top ideas in mind if you are trying to determine whether selling in an international market could be a great idea for your business.Explore a website growth scenario
Change the assumptions to see how traffic and inquiries affect the estimated lifetime revenue of customers acquired in one month. The starting values are examples. This calculator does not measure lost revenue or predict what a redesign will achieve.
Use the same monthly period for visitors and leads.
Use distinct inquiries attributable to those visitors.
Your own estimate of the share that fits your business.
Use your observed rate or label it as an assumption.
Revenue across the customer relationship, before costs.
A scenario you choose, not a prediction from Stoute.
For example, adding 1 point changes a 2% conversion rate to 3%.
One month’s acquired customers
- Customers under current assumptions
- 3.0
- Customers in your scenario
- 3.0
- Current cohort’s estimated lifetime revenue
- $3,000
- Scenario cohort’s estimated lifetime revenue
- $3,000
- Difference across those customers’ lifetimes
- $0
Visitor-to-lead rate: 2.0% → 2.0%. Scenario conversion is limited to 0–100%. Fractional customers represent an average, not a literal customer count.
These amounts are gross lifetime revenue, not monthly cash flow, profit, or return on investment. The model holds qualification, close rate, and customer value constant. It excludes project costs, advertising, delivery costs, and payment timing.
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