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Much as the term implies, marketing automation is a system to nurture leads and turn them into customers through a pre-determined…

Trees are a natural resource that many companies procure for a variety of reasons including fuel, construction, landscaping, art, medicine, and…

Outbound marketing is the exact opposite of inbound, where the tactics often involve “yelling” at potential customers to get them to…

Inbound marketing is a form of marketing focused on building a lead or customer base by providing interesting, relevant information, at…

Lead generation is a marketing approach primarily used in business to business marketing but sometimes in consumer marketing initiatives. Simply explained,…

Retargeting is a form of display advertising which kicks in when a person visits your website through an SEM campaign, or…

Search Engine Marketing is a marketing tool which allows advertisers to appear higher in search rankings. As opposed to Search Engine…

Reputation management is an activity which involves the tracking of online reviews of your business and your business listings on the…

Search Engine Optimization is a mix of techniques used best in conjunction with your own business website, as opposed to a…

Email marketing is another long-standing staple of digital marketing and, when done the right way, can be an amazing tool for…

Social media marketing is the utilization of various social networks to promote your business. Different types of  businesses see success on…

Websites are nothing new – they are workhorse of any small or medium business owner and have been for decades. A…