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Retargeting is a form of display advertising which kicks in when a person visits your website through an SEM campaign, or other means. A piece of code is then stored on their device which then ques up display ads for your business across a network of other websites, making a potential customer more likely to come back and complete an action or purchase on your website.
Examples of the types of clients which often see success with this digital marketing tool: clients with a website and/or running an SEM campaign