Developing a landing page may sound like an easy task, and it can sometimes be, but it needs to be stressed that landing pages are an essential part of lead conversion and take research and consideration to target your ideal clientele. If you want to generate leads for your business, then having a landing page...
Facebook and Google constantly change their algorithms. And what’s working for you today may not tomorrow. The winds of algorithmic change are fickle and hard to predict. So, what can you do to keep your business and offerings in front of the right people? You can protect your online visibility with a tried-and-true method—email marketing....
Most site owners know how to improve the SEO on a certain web page. You understand the importance of picking one solid keyword, optimizing your text, headers, and metadata around that keyword, and running a checklist to make sure you didn’t miss anything. Most WordPress users know the Yoast plugin, which gives you a very...
The Millennial generation is thought to be confusing and is often misunderstood but the truth is that Millennials make up a large buying demographic. Companies are targeting this generation of consumers, but they are quickly learning that traditional marketing tactics don’t attract their attention like it did for older generations. Let’s look at some of...
Content marketing is a discipline of marketing, most often used within the inbound marketing framework, which relies heavily on creating and disseminating original content, such as articles, tips, videos, images, webinars, podcasts, and other assets which a potential customer may find interesting. Content marketing generates 3 times as many leads as traditional outbound marketing, but...
Much as the term implies, marketing automation is a system to nurture leads and turn them into customers through a pre-determined set of processes. HubSpot describes marketing automation at its best as: “software and tactics that allow companies to buy and sell like Amazon — that is, to nurture prospects with highly personalized, useful content...
Trees are a natural resource that many companies procure for a variety of reasons including fuel, construction, landscaping, art, medicine, and food. Some sectors of the forestry industry have remained the same for more than a hundred years, while other sectors have embraced new technology. The latest technology is digital marketing and social media marketing....
Outbound marketing is the exact opposite of inbound, where the tactics often involve “yelling” at potential customers to get them to check out your offer. Outbound practices can include cold emails, cold calls, display advertising, SEM. Typically, outbound marketing is a viable strategy when your business is looking for a quick win – getting a...
Inbound marketing is a form of marketing focused on building a lead or customer base by providing interesting, relevant information, at the right place at the right time. This is a “softer” approach than Outbound Marketing, and generally relies heavily on blogging and content, as well as webinars and other educational tools to reach the...
Lead generation is a marketing approach primarily used in business to business marketing but sometimes in consumer marketing initiatives. Simply explained, this approach focuses on identifying candidates who are most likely to make a purchasing decision and reaching out to them through various marketing channels and offers. A business focused on lead generation techniques may...
Retargeting is a form of display advertising which kicks in when a person visits your website through an SEM campaign, or other means. A piece of code is then stored on their device which then ques up display ads for your business across a network of other websites, making a potential customer more likely to...
Search Engine Marketing is a marketing tool which allows advertisers to appear higher in search rankings. As opposed to Search Engine Optimization (SEO), SEM relies on paid advertisements, rather than organic reach, to push a link to the top of the search results. SEM is a numbers game, and it can be a difficult one...
