If you're looking for a little extra evidence to persuade someone that your product or service lives up to its claims, testimonials are just what you need. But why should you use video testimonials? Video testimonials can help boost engagement on social media platforms such as Facebook and YouTube. If you post videos on these […]
Creating a Google Business Profile (GBP) is one of the most effective ways to build trust with potential customers. It shows them that you're an established company with a physical address. Customers know that if they want to visit your business, they don't have to go through some complicated process like trying to find directions […]
The website is the heart of a business, making it the most critical asset to your company. It is how customers find out about you, where they purchase your products, where they hire you for your services, where they leave feedback, and much more. Fortunately, website design has evolved over time, so there are many […]
You’ve probably heard of Search Engine Optimization (SEO), and you may have even employed it for your company. But, if you’re still trying to figure out how to draw local consumers to your webpage, then local SEO is a tool you should have in your arsenal. Local SEO is much like traditional SEO, but it […]
Developing a landing page may sound like an easy task, and it can sometimes be, but it needs to be stressed that landing pages are an essential part of lead conversion and take research and consideration to target your ideal clientele. If you want to generate leads for your business, then having a landing page […]
Facebook and Google constantly change their algorithms. And what’s working for you today may not tomorrow. The winds of algorithmic change are fickle and hard to predict. So, what can you do to keep your business and offerings in front of the right people? You can protect your online visibility with a tried-and-true method—email marketing. […]
Most site owners know how to improve the SEO on a certain web page. You understand the importance of picking one solid keyword, optimizing your text, headers, and metadata around that keyword, and running a checklist to make sure you didn’t miss anything. Most WordPress users know the Yoast plugin, which gives you a very […]
The Millennial generation is thought to be confusing and is often misunderstood but the truth is that Millennials make up a large buying demographic. Companies are targeting this generation of consumers, but they are quickly learning that traditional marketing tactics don’t attract their attention like it did for older generations. Let’s look at some of […]
Content marketing is a discipline of marketing, most often used within the inbound marketing framework, which relies heavily on creating and disseminating original content, such as articles, tips, videos, images, webinars, podcasts, and other assets which a potential customer may find interesting. Content marketing generates 3 times as many leads as traditional outbound marketing, but […]
Much as the term implies, marketing automation is a system to nurture leads and turn them into customers through a pre-determined set of processes. HubSpot describes marketing automation at its best as: “software and tactics that allow companies to buy and sell like Amazon — that is, to nurture prospects with highly personalized, useful content […]
Trees are a natural resource that many companies procure for a variety of reasons including fuel, construction, landscaping, art, medicine, and food. Some sectors of the forestry industry have remained the same for more than a hundred years, while other sectors have embraced new technology. The latest technology is digital marketing and social media marketing. […]
Outbound marketing is the exact opposite of inbound, where the tactics often involve “yelling” at potential customers to get them to check out your offer. Outbound practices can include cold emails, cold calls, display advertising, SEM. Typically, outbound marketing is a viable strategy when your business is looking for a quick win – getting a […]
