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Marketing Tips, Tricks, & Guides

December 30, 2021
SEO Content Better Explained for Beginners

This is a beginner's guide to SEO content. It attempts to explain what SEO content is, why it is important and how to write it. It will be beneficial to both those who are looking to start online business as well as those who are already running a website or blog.

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October 13, 2021
On-Page SEO - A Simple Guide for Beginners

Don’t worry if the phrase ‘on-page SEO’ sounds like it’s in a foreign language. You’re not alone — many small businesses (and even some larger ones) struggle with understanding the technical jargon that goes along with building a great website. On-page SEO is essential for your website, and it’s a concept that every website owner […]

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October 10, 2021
Top 5 Signs You Need a New Website ASAP

The website is the heart of a business, making it the most critical asset to your company. It is how customers find out about you, where they purchase your products, where they hire you for your services, where they leave feedback, and much more. Fortunately, website design has evolved over time, so there are many […]

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October 6, 2021
The Different Types of SEO Explained

Would you believe it if we told you that there are over 1.8 billion websites on the internet? Luckily not all of those websites are your direct competition, but for those that are, you want to make sure that you stand out above the rest. If you already have a website or are just now […]

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July 20, 2021
Landing Pages: Explained - A Guide for Beginners

Developing a landing page may sound like an easy task, and it can sometimes be, but it needs to be stressed that landing pages are an essential part of lead conversion and take research and consideration to target your ideal clientele. If you want to generate leads for your business, then having a landing page […]

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June 30, 2021
A Beginners Guide to Inbound Marketing

Every business would prefer to attract new leads instead of having to invest time, effort, and labor hours into cold calls — and that's why many have embraced inbound marketing to achieve their goals. Inbound marketing can achieve long-term business growth in a way traditional (outbound) marketing cannot. But, where do you start? Today, we’ll […]

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January 11, 2019
Top 10 Non-Techy Things To Get More Website Traffic

If you’ve realized by now, if your website appears on page 2 when you search for your keywords, then you are not getting the relevant traffic you deserve. Most marketers consider this page a dead zone. Therefore, for you to even come close to being at the topmost spot, you really need to know what […]

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April 19, 2018
The Mysteries of Marketing to the Millennial Revealed

The Millennial generation is thought to be confusing and is often misunderstood but the truth is that Millennials make up a large buying demographic.  Companies are targeting this generation of consumers, but they are quickly learning that traditional marketing tactics don’t attract their attention like it did for older generations.  Let’s look at some of […]

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March 16, 2017
What is Content Marketing?

Content marketing is a discipline of marketing, most often used within the inbound marketing framework, which relies heavily on creating and disseminating original content, such as articles, tips, videos, images, webinars, podcasts, and other assets which a potential customer may find interesting. Content marketing generates 3 times as many leads as traditional outbound marketing, but […]

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March 15, 2017
What is Marketing Automation?

Much as the term implies, marketing automation is a system to nurture leads and turn them into customers through a pre-determined set of processes. HubSpot describes marketing automation at its best as: “software and tactics that allow companies to buy and sell like Amazon — that is, to nurture prospects with highly personalized, useful content […]

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March 14, 2017
Digital Marketing for the Forestry Industry

Trees are a natural resource that many companies procure for a variety of reasons including fuel, construction, landscaping, art, medicine, and food. Some sectors of the forestry industry have remained the same for more than a hundred years, while other sectors have embraced new technology. The latest technology is digital marketing and social media marketing. […]

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March 13, 2017
What is Outbound Marketing?

Outbound marketing is the exact opposite of inbound, where the tactics often involve “yelling” at potential customers to get them to check out your offer. Outbound practices can include cold emails, cold calls, display advertising, SEM. Typically, outbound marketing is a viable strategy when your business is looking for a quick win – getting a […]

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