Marketing Tips, Tricks, & Guides

July 20, 2021
Landing Pages: Explained - A Guide for Beginners

Developing a landing page may sound like an easy task, and it can sometimes be, but it needs to be stressed that landing pages are an essential part of lead conversion and take research and consideration to target your ideal clientele. If you want to generate leads for your business, then having a landing page...

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June 30, 2021
A Beginners Guide to Inbound Marketing

Every business would prefer to attract new leads instead of having to invest time, effort, and labor hours into cold calls — and that's why many have embraced inbound marketing to achieve their goals. Inbound marketing can achieve long-term business growth in a way traditional (outbound) marketing cannot. But, where do you start? Today, we’ll...

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January 11, 2019
Top 10 Non-Techy Things To Get More Website Traffic

If you’ve realized by now, if your website appears on page 2 when you search for your keywords, then you are not getting the relevant traffic you deserve. Most marketers consider this page a dead zone. Therefore, for you to even come close to being at the topmost spot, you really need to know what...

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April 19, 2018
The Mysteries of Marketing to the Millennial Revealed

The Millennial generation is thought to be confusing and is often misunderstood but the truth is that Millennials make up a large buying demographic.  Companies are targeting this generation of consumers, but they are quickly learning that traditional marketing tactics don’t attract their attention like it did for older generations.  Let’s look at some of...

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March 16, 2017
What is Content Marketing?

Content marketing is a discipline of marketing, most often used within the inbound marketing framework, which relies heavily on creating and disseminating original content, such as articles, tips, videos, images, webinars, podcasts, and other assets which a potential customer may find interesting. Content marketing generates 3 times as many leads as traditional outbound marketing, but...

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March 15, 2017
What is Marketing Automation?

Much as the term implies, marketing automation is a system to nurture leads and turn them into customers through a pre-determined set of processes. HubSpot describes marketing automation at its best as: “software and tactics that allow companies to buy and sell like Amazon — that is, to nurture prospects with highly personalized, useful content...

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March 14, 2017
Digital Marketing for the Forestry Industry

Trees are a natural resource that many companies procure for a variety of reasons including fuel, construction, landscaping, art, medicine, and food. Some sectors of the forestry industry have remained the same for more than a hundred years, while other sectors have embraced new technology. The latest technology is digital marketing and social media marketing....

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March 13, 2017
What is Outbound Marketing?

Outbound marketing is the exact opposite of inbound, where the tactics often involve “yelling” at potential customers to get them to check out your offer. Outbound practices can include cold emails, cold calls, display advertising, SEM. Typically, outbound marketing is a viable strategy when your business is looking for a quick win – getting a...

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March 10, 2017
What is Inbound Marketing?

Inbound marketing is a form of marketing focused on building a lead or customer base by providing interesting, relevant information, at the right place at the right time. This is a “softer” approach than Outbound Marketing, and generally relies heavily on blogging and content, as well as webinars and other educational tools to reach the...

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