Marketing Tips, Tricks & Guides

You may have heard from the Bureau of Labor Statistics (BLS) that 20% of micro-businesses don’t succeed in their first two years. Likely, it’s because they lack one thing: a marketing plan. A business owner can have the best-run operation globally and have loyal customers, but they won’t be able to survive and grow without […]

A unique value proposition, or UVP, is crucial because it allows you to stand out from your competitors who are also trying to sell their products or services. Your UVP will help you maintain a competitive advantage over other companies in your industry or market by letting people know why they should buy from you […]

There are many marketing methods to use when running a business or to get your name out there. But one of the most overlooked strategies is content marketing. If you're in the search marketing game, you've heard the phrase "content is king." But marketers turn a blind eye to content as part of their digital […]

Have you ever wondered how to segment your email list effectively? Email segmentation is a method of dividing your email list and sending different messages to different segments. Email list segmentation is a compelling concept that allows you to communicate with your audience based on their preferences. By sending messages to people who have taken […]

The use and popularity of email campaigns have been on the rise for several years. Businesses have been using them to keep in touch with their customers, promote new products or services, and increase sales. But what makes an email campaign successful? This article will give you some tricks and tips on developing a successful […]

We all want to stand out from the crowded marketplace. Here are some tips to help you find your unique voice and build a brand that stands out from the crowd

Whether you are working for yourself or someone else, knowing your "WHY" will make all the difference in growing your business faster. Many questions come up when starting a business, not the least of which is how to execute a business plan from A to Z. Your business has certain traits. You have a vision, […]

Entrepreneurs have a lot of responsibilities and little time. Thus, delegating certain tasks will allow you to focus on what's important - your business.

Every year we have a chance for new beginnings and fresh starts. For business people, this often means thinking about how to run their business better in the coming year. As you look forward to a new year, ask yourself some questions about your goals. Have you ever wondered why New Year's resolutions hardly ever […]

With conversational writing, you'll be able to catch your readers' attention and keep it. Here are five golden rules to get started.

Why do some people succeed in persuading and influencing others while others fail? This is a question for which there is no single answer. However, there is one great rule of thumb you should always keep in mind and carry with you when selling: Knowledge, likability, and trustworthiness are the essential principles for success. People […]

According to a recent report from Statista, in 2020 there were 3.6 billion active social media users worldwide. Using  social media platforms is a great way to help stay connected with their customers. But there are times when a business tweets, shares, and posts and no one seems to enjoy them  so they have  low […]