Much as the term implies, marketing automation is a system to nurture leads and turn them into customers through a pre-determined set of processes. HubSpot describes marketing automation at its best as: “” but warns that “companies that implement complicated automation programs without a reliable source of organic leads find that their investment has little impact on revenue.”
Even though marketing automation is a tool which many business owners struggle to understand the ROI of, or implement effectively, many businesses large and small benefit from its use — however, this tool likely requires additional education to manage effectively and can often take up significant time. If poorly managed, marketing automation will: at best, be ineffective — and at the worst, can actually hurt your brand.
Examples of the types of clients which often see success with this digital marketing tool: most businesses large and small can benefit from properly managed marketing automation
