The buyer's journey is the process that buyers go through to become aware of, evaluate, and purchase a new product or service. It also involves an active research process that a person goes through before purchasing. Keep in mind that people do not always go through all the stages of the buying process. For example, […]
If you're looking for a little extra evidence to persuade someone that your product or service lives up to its claims, testimonials are just what you need. But why should you use video testimonials? Video testimonials can help boost engagement on social media platforms such as Facebook and YouTube. If you post videos on these […]
The Millennial generation is thought to be confusing and is often misunderstood but the truth is that Millennials make up a large buying demographic. Companies are targeting this generation of consumers, but they are quickly learning that traditional marketing tactics don’t attract their attention like it did for older generations. Let’s look at some of […]
Trees are a natural resource that many companies procure for a variety of reasons including fuel, construction, landscaping, art, medicine, and food. Some sectors of the forestry industry have remained the same for more than a hundred years, while other sectors have embraced new technology. The latest technology is digital marketing and social media marketing. […]
Search Engine Optimization is a mix of techniques used best in conjunction with your own business website, as opposed to a webpage hosted for your business by a service like Wix or one of many others like it. The purpose of SEO is to get your business website to appear when people search for certain […]
Email marketing is another long-standing staple of digital marketing and, when done the right way, can be an amazing tool for your small business. In 2014, email marketing was cited as the most effective digital marketing channel for customer retention in the United States. (eMarketer) There are two approaches to email marketing: The first approach […]
Social media marketing is the utilization of various social networks to promote your business. Different types of businesses see success on different social networks. Retail and travel businesses often see success via visual ads – amazing product or destination imagery which draws in potential customers through aesthetic appeal. For such an approach: Instagram, Pinterest or […]
