As a small business owner, you understand the importance of getting noticed online and making sure you stand out against the competition. Whether it's through social media posts about your products or services or a cleverly worded blog, promoting your business can almost seem like a full-time job in its own right (and it is)....
Most site owners know how to improve the SEO on a certain web page. You understand the importance of picking one solid keyword, optimizing your text, headers, and metadata around that keyword, and running a checklist to make sure you didn’t miss anything. Most WordPress users know the Yoast plugin, which gives you a very...
If you’ve realized by now, if your website appears on page 2 when you search for your keywords, then you are not getting the relevant traffic you deserve. Most marketers consider this page a dead zone. Therefore, for you to even come close to being at the topmost spot, you really need to know what...
Much as the term implies, marketing automation is a system to nurture leads and turn them into customers through a pre-determined set of processes. HubSpot describes marketing automation at its best as: “software and tactics that allow companies to buy and sell like Amazon — that is, to nurture prospects with highly personalized, useful content...
Trees are a natural resource that many companies procure for a variety of reasons including fuel, construction, landscaping, art, medicine, and food. Some sectors of the forestry industry have remained the same for more than a hundred years, while other sectors have embraced new technology. The latest technology is digital marketing and social media marketing....
Inbound marketing is a form of marketing focused on building a lead or customer base by providing interesting, relevant information, at the right place at the right time. This is a “softer” approach than Outbound Marketing, and generally relies heavily on blogging and content, as well as webinars and other educational tools to reach the...
Search Engine Optimization is a mix of techniques used best in conjunction with your own business website, as opposed to a webpage hosted for your business by a service like Wix or one of many others like it. The purpose of SEO is to get your business website to appear when people search for certain...
