A smartphone's screen displays different social media applications.

5 ways to be more consistent with social media

It’s  not easy to keep your social media accounts active. You're busy with work, running a business, and have lots of other tasks on your plate. To help you out here's a great way to help you grow genuine interest from your fans, resulting in much more traffic to your site than before.

Scheduler

If you've been thinking about using social media to grow your business, it's essential to ensure you're doing everything possible to maximize the time you spend reaching your audience. Scheduling software is one way to help you be more consistent while keeping yourself on track with other aspects of your life.

Social media scheduling software allows users to schedule posts in advance, so you don't have to be logged into social media accounts like Facebook or Twitter at certain times. Instead of remembering when to post a new blog entry or share a link, scheduling software frees up your mind for more creative work and allows you to keep your content visible on the web.

And for those who want some automation in their marketing, social media scheduling software can help increase the amount of time spent online without feeling like you have extra hours in the day. With planning and preparation, social media posting can be done quickly in advance with barely any effort once it's set up!

Batch create content

Batching is a way of planning and executing tasks in groups. Batching lets you get ahead so you can spend more time doing your actual tasks instead of getting caught in the busy work of taking care of each thing as it comes up. It's a great way to finally get your inbox under control or finish off that project at work. And it can work for creating content, too.

For example, you can write 20 blog posts in one day instead of writing four blog posts over one month. This lets you spend less time every week creating content and more time on other things like designing your site or marketing it.

When you batch create content, you can get everything written at once so that all you have left to do is post—no last-minute panics where you find yourself up against a deadline with nothing ready. Your social media channels will be full of content instead of empty spaces between posts.

Recycled content

If you're feeling a little overwhelmed by the amount of content out there, the question of what to share on social media can be challenging to answer. But, if you've already put time and effort into creating a blog post or an infographic, you might as well recycle your previous contents!

By recycling blog posts on social media, you're saving yourself time and reducing your stress about what to share. The more consistently you share content on social media, the more your audience will be more engaged.

Share external content

It can be easy to think every post you share needs to be one you've written, but a great way to engage with your customers is to share external content. For example, if you're a gym, you might tweet out a link to an article about exercise or nutrition—not because you want people to read and like the article, but because they'll see that your business cares enough to be informed and up-to-date. You might also like sharing relevant things about your location or industry. As long as it's exciting and informative, it's fine if it's not an original piece of content—it could even be something that's been around forever, like a classic quote.

Ask regular questions

A great way to interact with your audience is to ask them questions. Questions are easy to ask, and they can help you better understand what your audience thinks about your brand, product, or service.

Questions like "What do you think about this?" or "What's your favorite feature?" can be used in various ways. You can ask them on social media, email marketing campaigns, or even in person during a conference.

When asking questions, you must listen closely to the answers you get back from your customers and fans. This will help you understand what they're looking for and how they want to engage with your brand—which will improve your ability to reach out to them in the future.

Get on track today!

It can be very frustrating and discouraging to log into your social media accounts and see that no one has interacted with or "liked" anything you have posted. However, this is just a part of being an active member on any of these sites. You  need to evaluate why your followers won’t engage with your posts and take steps to fix that problem.

Remember, consistency is key! To help you more to grow your business connect with us today.

Author

Paul Stoute

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