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Every business wants to be the cream of the crop on social media. But why is there so little engagement on your social media, Facebook, Twitter, and Instagram?
Maybe it’s just a frustrating feeling. Or maybe your social media manager can’t put their finger on the problem? And it’s not just one problem. It’s a whole system of issues.
This blog will show you how to get your content shared on social media with little or no effort – and at the same time, increase your website traffic, site engagement, and customer base.
You’re posting on the wrong day or time.
The best time to post on social media depends on a few factors. First, you need to identify your target audience and where they spend most of their time online. Then you can determine which days and times work best for them.
The key is to find out when your audience is most engaged with their social media accounts. This way, they’ll see your posts in their feed when they’re ready to engage with them.
You post too often.
If you post too often, your followers will get tired of your content. It might sound counterintuitive, but the more you post, the fewer people will engage with it. And if they don’t engage with it, you lose out on exposure and traffic.
You can avoid this by posting less frequently and including links in each post that point back to your website or blog. This will help increase your authority as a thought leader in your industry, which makes people more likely to read what you have to say.
Your content isn’t specific enough.
If you’re posting generic content that doesn’t address a specific issue or concern, then it’s not likely anyone will engage with it. To get more engagement, try using hashtags relevant to your industry, posting pictures of people instead of just products, and telling stories about real experiences rather than just talking about what you do all day.
It’s easy to over-generalize on social media, so ensure your content resonates with your audience. Think about what they want to know or talk about and share that information with them.
You don’t reply to comments and questions.
If people comment on your brand’s social media posts and you don’t reply, they will feel ignored. Responding is also a great way to interact with your audience. They might stop engaging with your brand in the future. After all, why would they waste their time engaging with a company that doesn’t care enough to respond to them?
Not responding to comments and questions can leave your customers with the impression that you don’t care about them. It can also lead to negative reviews on platforms like Facebook and Google+.
A handful of negative reviews can have a significant impact on your business’s reputation, so this is one area where ignoring customer feedback can hurt your brand.
You don’t offer anything of value in your posts.
If you want people to engage with your brand on social media, then you have to give them something of value that they can use. This doesn’t mean that you need to be selling something every time you post. It’s better if you’re not selling something because then people can trust that they won’t be bombarded by sales messages all the time.
Suppose you’re giving away free resources (ebooks, cheat sheets, webinars) or valuable tips for new customers and followers. In that case, these are great ways to build trust and get people excited about what else you offer.
Your content is not well-branded.
Your content must be branded to be consistent with your brand’s tone of voice and style. If you are a serious business, you need serious content; if you are a fun company, then have fun with your content.
Your brand is more than just a logo and tagline—it is also how people feel about your business and what they expect from it. They have certain feelings when they see your logo or hear your slogan. This can be positive or negative depending on what they expect from you as a brand. If they wish for something negative, they will feel negatively towards your brand even if the company itself is good.
If you want people to engage with your social media posts, then make sure that those posts represent who you are as a company and what kind of value you provide for them (or how much fun you provide). If people don’t know who you are or what type of value/fun they can expect from following you on social media, then there’s no reason for them to engage with any of your posts.
Learn how you can do better
Social media has become a powerful, emerging tool that allows companies to interact with their customers in new and different ways. Yet despite its almost endless number of uses, many businesses simply aren’t taking advantage of it. This is a shame because social media platforms like Twitter, Facebook, and LinkedIn are not just another marketing instrument but an entirely new marketing method with their own rules and best practices.
Don’t be disheartened by low engagement on your social media accounts. Instead, take the time to look for potential gaps in your social media marketing strategy and to decide what you can do to start engaging audiences in more meaningful ways. To help you out with your digital marketing, connect with Stoute Web Solutions for more details.