Onboarding! It’s probably one of the most important things when it comes to marketing. There’s a big difference between getting a potential client to pay attention to you and getting them to choose you for whatever service you provide. The internet is vast, with billions of businesses and even more websites providing services. Some of them offer the same thing as you. You’ve convinced them to give you a shot, now’s the time to convince them to choose you.
What an onboarding sequence is supposed to do
Imagine going to a resort and being welcomed by the staff. The staff introduces themselves and tells you what they can do for you and what you can do around the resort. They welcome you and allow you to relax and let you know that they have everything you need taken care of. This is precisely what you want the people reading your onboarding to feel:
- They are in good hands
- You are there to help and will help them get started
- They can trust you
- You offer more than just a service, but an experience
When creating an onboarding sequence
It is crucial to strategize when creating your onboarding. Everything should be thought out. You know how you need to make your readers feel, now you need to know how to approach them. The best way to do this is to consider the following:
- The language you use – You will need to use a language everyone can understand. People hate it when you use big words when explaining things, as it would appear as if you are trying to confuse your audience into agreeing with you rather than helping them.
- Branding – Your email needs to be professional, and to do that, you will need to show them that you put effort into designing the flow and design of your letter. If you send your clients something that looks hastily made, your writing better be amazing.
- Number and frequency of emails – You don’t want to bombard your clients with emails regardless of how well-written or well-designed they are. If you send them an email too frequently, you will annoy them and waste the content you thoughtfully made. The best amount is usually about one email every 24-36 hours at around 10 AM in the client’s time zone.
- Personalization – You might think personalizing each email would be tedious, but with the various automation services available, you can easily make personalized emails. This is important because you want your clients to know that you’re interested in providing a service they need, not just selling a product.
- Request clients to review your service – Reviews are an excellent way to show your client that you genuinely care about their needs. Linking your sequence to a trusted site like Trustpilot also allows you to gain organic traffic to your website.
Why onboarding sequences matter
Marketing online isn’t how it used to be. It’s a lot more competitive than the days when you just wrote articles with a keyword stuffed in every few hundred words. The internet has evolved and understood that creating content for search engines isn’t the way to go. A personal, human touch is required to catch potential clients’ attention and keep them long-term. Onboarding sequences are just one of the many essential parts of online marketing, but its role is crucial to getting the best results in any marketing campaign.