Trends for web design are cyclical and can be expected to change and evolve as time goes by, but when you have events like a global pandemic that kick-starts an already huge leap to mobile device use, that’s when you start to see trends that may change the face of how we see web design altogether. These trends can shape how your website gains traffic and holds your customer’s attention, so it’s important to be aware of what is in vogue at the moment as some design trends and tips never go out of style.
Of course, not all trends are game changers and some are so innovative that they will have you contacting your web design agency for some immediate changes. With developers and designers needing to not only look toward the future, but do so with privacy, the economy, and mobile responsiveness in mind, knowing the trends that are upcoming for the next year is imperative to having your finger on the pulse of what will give your website a leg up on the competition.
Which trends will stay and which will go? Which trends will give your website the boost it needs to generate leads and keep you at the top of your game? With the new year upon us, let’s look at the top web design trends that will be leading the charge in 2022 and beyond.
Flashback: Top 2021 Trends
Let’s take a quick look back at the web design trends that shaped the past year. Some have stayed and integrated themselves into our web design ethos and some… less so:
- Retro Fonts
- Dark Mode
- 3D Art and Renderings
- Horizontal Scrolling
- Voice-user interface
- Background video
Upcoming 2022 Trends and Their Uses for Web Design
1. Integration of Videos
Already, we are starting to see the use of video files for both small and full-screen versions of web design. Background video has already been implemented, but in 2022, we want to bring it to the forefront of design.
This will be useful for a myriad of reasons, such as showing a cinematic first impression when a customer/client/potential lead first hits your page or perhaps showing off your products in a very impressive way that grabs the attention of all who see it. Video creates and enhances presentation, serves as engaging advertising, and shows your potential customers a little slice of your day to day in real time.
Video becoming a priority in modern web design (as in – using less resources to convey engaging video content so that websites maintain snappy loading speeds) leads your audience in with creativity by making them feel like they are part of the process.
Remember, as the technologies develop, new opportunities for videos will become available, such as real-time purchases, 360 degree events and experiences on your site, vanishing content for promotions, and other innovations.
2. Personalized Content
Personalization in web design based on the customer’s point of view, based on their interests, behavior and needs is going to be a trend to really look out for in the coming year. The results you can get from building purchasing confidence in your customers towards your company is second to none.
Personalizing content by addressing customers’ purchasing patterns, seasonality, browsing behavior, and more is the future of digital marketing through data-driven insights.
Through targeted copy, personalized messaging, and conditional promotions, as well as highlighting products that speak to sub-psychographics within your demographic will all help cater the experience of each potential lead. A web design firm who works in analytics and specializes in SEO can also delve much deeper to personalize the experience even more for your customers, getting the most out of your data and using it to drive conversions.
3. Custom Scrolling
Scrolling for the most part has always been done vertically, which was ideal for when everyone was using a standard desktop with a mouse to scroll. With the expansion of technology and mobile use on the rise and surpassing desktop usage, many designers and developers are switching to custom scrolling options for an overall better website experience. In example, side scrolling is perfect for shopping, portfolios, maps, galleries and more.
In addition, being able to view in all planes provides an easy interaction that flows and can be used with any device. Custom scrolling options will definitely be a trend that sticks as it allows all users to comfortably interact with the webpage they are on no matter what device.
4. Chatbots That Nurture Sales
If you’ve ever had an inquiry past a certain hour of the night, there’s a good chance you’ve spoken with AI. AI chatbots interact with customers like human agents and their intuitive systems identify user intent and can read where a customer is on their purchase journey which makes them quite invaluable for attracting leads, nurturing them, and gaining sales no matter what time of day it is.
Web development of AI chatbots helps to make the customers feel seen and heard so they can get satisfaction with any issues they may be having at the time, even if it is temporary while they wait for regular customer service hours. The AI chatbot trend continues to improve year after year and 2022 will be no different.
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