Six questions clients ask me about website care plans

You know that website you spent thousands of dollars and countless hours creating? That's a lot of work. As much as you want to do it right, who has the time to maintain it?
A good support plan can help you keep everyone happy—your clients, the boss, and yourself, if the new business flows in. The compliments are coming in. Wondering if you need website care plans. Here are five frequently asked questions about our website care plans.
Why are care plans so important?
A website care plan offers peace of mind for your business. It ensures that your site will be up and running 24/7 so that you can deliver your products or services to customers on time. It also gives you access to our support team, so if something goes wrong with your website, we'll be there to help.
We understand how important a website is for your business to have an online presence and reach new customers through social media and search engines. This means we must provide the best possible service to maintain and support our clients' websites. We work daily to ensure our sites are always up and running so that you don't have any downtime or interruptions in service delivery.
My website isn't that big or complicated. Do I still need a care plan?
The answer is yes! Even if your website is small and straightforward, you still need to make sure it's being updated with the latest content and code. Without regular maintenance and updates, your website becomes less valuable over time. If you don't have time to manage your site updates, having someone else do it for you is necessary.
The reality is that every site has its own unique needs and issues. A care plan is there to ensure that your website doesn't fall into disrepair due to a lack of attention or resources.
Can't I just run the updates myself?
Yes and no. While it's true that you can update WordPress core or plugins yourself, some things can go wrong if you don't know what you're doing (e.g., accidentally installing an insecure plugin). Also, you won't have anyone to contact for help if something goes wrong. If something goes wrong with my site, will I get support? Yes! We offer a free consultation where we'll answer any questions about our plans or how best to manage your site's health and security.
Remember, if you want to stay ahead of the competition and ensure that your site performs well at all times, then paying for a maintenance plan is the best way forward.
Is it safe not to update plugins regularly on my website?
The longer answer is: If you're using a free plugin and it hasn't been updated in more than a year, there are probably more severe problems with your site that need to be addressed. If the developer has abandoned the project, the plugin will be vulnerable and should be removed from your site immediately. Suppose the developer has just been busy with other projects. In that case, you're better off letting them do their job without nagging them about updating their free plugin.
On the other hand, if you're using a paid plugin, you support its development when you pay for it. In this case, updates are part of what you're paying for. You need to ensure that your information is secure and protected; updates are one way to ensure that happens.
It doesn't seem that complicated, so what's included in a care plan?
We offer a range of packages that cover everything from essential maintenance to a full-service package. You can choose how much or little support you need, depending on how often you want us to check your site. We cover everything a business needs to keep its website running smoothly, from daily backups to WordPress Optimized Hosting.
Doesn't my hosting company do that?
The answer is NO! The hosting company you choose will help you get your site up and running, but they are not responsible for ensuring that your website stays up and running. They can't be there to make sure everything is working all the time correctly. They also don't have the expertise to handle specific problems that may arise because of their software or hardware (e.g., an update causes a glitch).
As a general rule, no. If you're using a shared hosting provider or even a VPS, they will not offer you a website care plan. The reason is that they don't want to be liable for any problems arising from your site. They may offer support, but it's not comprehensive like the kind of service I provide.
Make your website shine
Listing these questions shouldn't be seen as being aggressive with my clients but rather as an opportunity to make an educated decision that is good for the long run. Plus, with the answers to these questions, you can see why website care plans are a worthy investment. So if you need a website and are unsure of what type of plan to opt for, I hope this list has helped. And if you still have more questions or concerns about website care plans, please don't hesitate to contact us.
Written by
Gladys Torzar
Explore a website growth scenario
Change the assumptions to see how traffic and inquiries affect the estimated lifetime revenue of customers acquired in one month. The starting values are examples. This calculator does not measure lost revenue or predict what a redesign will achieve.
Use the same monthly period for visitors and leads.
Use distinct inquiries attributable to those visitors.
Your own estimate of the share that fits your business.
Use your observed rate or label it as an assumption.
Revenue across the customer relationship, before costs.
A scenario you choose, not a prediction from Stoute.
For example, adding 1 point changes a 2% conversion rate to 3%.
One month’s acquired customers
- Customers under current assumptions
- 3.0
- Customers in your scenario
- 3.0
- Current cohort’s estimated lifetime revenue
- $3,000
- Scenario cohort’s estimated lifetime revenue
- $3,000
- Difference across those customers’ lifetimes
- $0
Visitor-to-lead rate: 2.0% → 2.0%. Scenario conversion is limited to 0–100%. Fractional customers represent an average, not a literal customer count.
These amounts are gross lifetime revenue, not monthly cash flow, profit, or return on investment. The model holds qualification, close rate, and customer value constant. It excludes project costs, advertising, delivery costs, and payment timing.
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