Most companies are expected to approach their marketing with a customer-first attitude, but sometimes it’s impossible.
With increasing customer demands, companies don’t have time to listen to every customer. And that’s understandable. Each customer may have different needs, expectations, wishes, and wants.
This blog will help you understand your customer and how you can create marketing that connects with them. Letting them drive the marketing will transform your business by boosting sales and attracting new leads.
Ask questions
If you want to give your marketing a sense of immediacy and relevance, try asking your customers questions. The logic behind this concept is simple: People will respond to questions. If you ask them questions relevant to their interests they will answer them and, in doing so, they will tell you what they want and need.
The questions can be about anything—the process they use to make a purchase, what they expect from the product results, or even what they think about your brand. For example, if you sell a skincare line, you could ask your customers their skin type and how much time per day they spend on their skincare routine. Or, if you sell running shoes, you could ask your customers what kinds of shoes have worked for them in the past and why those brands failed to deliver for them.
However, remember that this doesn’t work for every business model. If you’re trying to sell productivity apps, for example, it probably won’t help much to ask people what kind of apps they like to use. However, if you’re trying to get an idea of how people are using your products, then this can be an effective way to see how well your products are working. This can also be useful if you need help figuring out where improvements can be made.
Promote popular content
If you’re going to be running a successful marketing campaign you have to anticipate your audience’s needs. It can be tempting to share lots of fresh new content that you think will wow your audience, but it might not get the interaction you were hoping for if you haven’t been listening to them. What does your audience engage most with, and why? Focus on promoting content that customers want to see.
It’s important to know what your ideal customers need from you to make informed decisions about your business. If you don’t know what they’re thinking or feeling, how can you know what kind of content they’d like to see? Your customers are the experts on themselves, so make sure they have a chance to tell you what they want—you could be surprised at what they say. Even if it feels uncomfortable at first, it’s worth asking people directly about their thoughts and feelings and then actually listening. To your surprise, you may find that they’re willing to share information with you if you’ve been open and honest with them in return.
Feature customer stories
Including customers’ stories in your content shows your audience that you care about what they have to say and are interested in sharing their narratives with others. It also shows them they can relate to your brand because many of them will have similar experiences—that’s why we’re all so passionate about our favorite companies!
A story is one of the best ways to show how a product or service has impacted the life of an individual—which makes it an excellent way for you, as a business owner, to connect with your target audience. When you tell a story featuring just one customer, you’re telling everyone’s story; all of your potential customers can see themselves in that narrative. You can use real-life people and let them tell their own stories using words and imagery that evoke strong feelings and create an emotional connection between them and your brand.
Create more
When you start getting customer feedback about your product, it can be tempting to implement new features that pop up in your feedback. But you gain much more than a new feature by listening to your customers’ feedback and creating content that addresses their concerns and interests. You gain trust.
When you allow customers to tell you what they want and how they want it they will take notice if you respond. When they see that the company has listened to their ideas and is creating content based on them, they are more likely to feel like their voice was heard—and to trust the company.
When you create ads that address customer concerns or interests, you build trust just as quickly as when you add new features. Customers feel like their needs are being addressed and attended to and will have even more reason to trust your brand.
Wrap it up
Learning more about your customers will help you build more effective and profitable marketing campaigns. You should learn from each interaction whether a customer asks a question, provides feedback on your product, or posts about your brand online. This can help you improve your products and services, increasing your value to customers who will then move forward with a lifelong relationship with your business. To drive more customers to your business, let’s be partners! For more information, please contact us.
