- Offer a subscription box right away: Adding an opt in form in your order emails or even on the main page of your website is a great way to bring people back to your blog as well as ensure you have lots of new signups for the coming year. Improving your readership is a great way to start improving engagement.
- Explain the advantages: Right by the signup form for any e-mail marketing campaign it’s extremely important that you explain what the subscription process will bring to customers. By offering them an advantage such as unique mailing lists, unique content, free giveways, discounts or even a members area it can be possible to improve the open rate of your e-mail as well as the number of subscribers. By explaining the advantages of your e-mail marketing effort to customers, they are more likely to read your e-mails and follow.
- Customize them: a generic e-mail newsletter is never going to be exciting for anyone to read. By using advanced email scripting you can create e-mails that not only display the name of the user but reminisce to the database sign-up or recall the last thing that they order. These small touches in your e-mail newsletter can make them much more effective.
- Make the content easy to read: Breaking up your e-mail newsletter with a survey or helpful info graphic can make sure that there is great info right inside the email rather than simply links to your website and web content.
Explore a website growth scenario
Change the assumptions to see how traffic and inquiries affect the estimated lifetime revenue of customers acquired in one month. The starting values are examples. This calculator does not measure lost revenue or predict what a redesign will achieve.
Use the same monthly period for visitors and leads.
Use distinct inquiries attributable to those visitors.
Your own estimate of the share that fits your business.
Use your observed rate or label it as an assumption.
Revenue across the customer relationship, before costs.
A scenario you choose, not a prediction from Stoute.
For example, adding 1 point changes a 2% conversion rate to 3%.
One month’s acquired customers
- Customers under current assumptions
- 3.0
- Customers in your scenario
- 3.0
- Current cohort’s estimated lifetime revenue
- $3,000
- Scenario cohort’s estimated lifetime revenue
- $3,000
- Difference across those customers’ lifetimes
- $0
Visitor-to-lead rate: 2.0% → 2.0%. Scenario conversion is limited to 0–100%. Fractional customers represent an average, not a literal customer count.
These amounts are gross lifetime revenue, not monthly cash flow, profit, or return on investment. The model holds qualification, close rate, and customer value constant. It excludes project costs, advertising, delivery costs, and payment timing.
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