Getting customer reviews can be challenging. It is difficult for customers to make time out of their busy year to post a review.

At the same time, potential customers can have all the information they need to decide just by reading customer reviews on your listing page. So what’s a local business owner to do?

There are several reasons why your customers might not be leaving reviews. Start thinking of word of mouth and referrals as an asset rather than a liability—something you can cultivate. Follow these simple steps to encourage positive feedback for your business page.

Include a card with their purchase

Reviews are an essential part of selling online. The more reviews you have, the better your reputation and the less time you spend dealing with customer concerns. Unfortunately, some customers are reluctant to leave reviews for various reasons—maybe they don’t see the review box on the product page, or perhaps they aren’t sure how to leave a review.

To encourage customers to leave reviews, you can include a note in your packaging that tells them how simple it is. Because this note will come in addition to any other messages you might consist of with your packaging (ex: “Thank you for buying from us!”), it’s not necessary to add more than one sentence. Simply tell them that leaving a review is as easy as clicking on a link at the bottom of their receipt. Explain how many stars to fill in based on their experience. This way, you’re giving them instructions that are specific to your site and also providing them with a reminder about their positive experience with your business—which will hopefully translate into a positive review!

Include a message on your invoice

You’ve worked hard to get your business up and running, ready to start getting reviews. You don’t want to go overboard, or you’ll turn people off with the amount of spam they’re getting in their inboxes. Still, you’d like to encourage a few people to take the time to share their experience with your business online.

You can add a message to your traditional invoice (or, better yet, directly on your invoices!) that encourages customers to leave reviews online.

A few examples of such messages:

  1. “Review us on Yelp!”
  2.  “Your feedback makes our business better!”
  3. “Help others find us by writing a review!”

The key is including a positive message that is specific and actionable: something like “Please rate us on Yelp” or “Please review us on Google Maps” doesn’t work as well because the recipients might not know what those things are or how to do them.


While you might be tempted to skip this step, a well-designed sign can make all the difference in encouraging people to review your business. The best way to build trust with potential customers is for them to see that other customers have already taken the time to write about their experiences.

A great way to achieve this is by using signage that includes a QR code or link that leads directly to your Google My Business page and allows users to leave feedback quickly and easily.

No matter how well you design your signage, you must include instructions on how people can use it. They might not bother at all if they don’t know how to use it!


The conversation is one of the most powerful tools in your arsenal. It’s how we communicate with one another, how we form relationships, and how we make decisions.

The conversation is key to encouraging your customers to leave reviews in the review world.

You know you should encourage your customers to leave reviews online, but you don’t know how or where to start. Here are some tips for creating a conversation about thoughts:

  1. Ask them if they would be willing to leave an online review for your business. This is a great way to start a conversation about thoughts, but only if you genuinely want their opinion on your business. If you ask them this question and don’t follow up with them later, they will feel like they wasted their time and might not be willing to help again.
  2. Ask them if they would be willing to share their experience on social media sites like Facebook and Twitter. Social media is another excellent way to encourage reviews from new customers because it allows them to share their experiences with friends who may also need your services!


As you can see, there are many ways to encourage your customers to leave reviews for your business. Using the strategies we outlined above, it’s really up to you to get the ball rolling on your review strategy. But remember, the most important thing is to be patient—don’t be afraid to experiment and try things out before scrapping them altogether! Visit us today.

Leave the first comment

Table of contents

Submit your RFP

We can't wait to read about your project. Use the form below to submit your RFP!

Gabrielle Buff
Gabrielle Buff

Just left us a 5 star review

Great customer service and was able to walk us through the various options available to us in a way that made sense. Would definitely recommend!

Stoute Web Solutions has been a valuable resource for our business. Their attention to detail, expertise, and willingness to help at a moment's notice make them an essential support system for us.

Paul and the team are very professional, courteous, and efficient. They always respond immediately even to my minute concerns. Also, their SEO consultation is superb. These are good people!

Paul Stoute & his team are top notch! You will not find a more honest, hard working group whose focus is the success of your business. If you’re ready to work with the best to create the best for your business, go Stoute Web Solutions; you’ll definitely be glad you did!

Wonderful people that understand our needs and make it happen!

Paul is the absolute best! Always there with solutions in high pressure situations. A steady hand; always there when needed; I would recommend Paul to anyone!

Vince Fogliani

The team over at Stoute web solutions set my business up with a fantastic new website, could not be happier

Steve Sacre

If You are looking for Website design & creativity look no further. Paul & his team are the epitome of excellence.Don't take my word just refer to my website ""that Stoute Web Solutions created.This should convince anyone that You have finally found Your perfect fit

Jamie Hill

Paul and the team at Stoute Web are amazing. They are super fast to answer questions. Super easy to work with, and knows their stuff. 10,000 stars.

Paul and the team from Stoute Web solutions are awesome to work with. They're super intuitive on what best suits your needs and the end product is even better. We will be using them exclusively for our web design and hosting.

Dean Eardley

Beautifully functional websites from professional, knowledgeable team.

Along with hosting most of my url's Paul's business has helped me with website development, graphic design and even a really cool back end database app! I highly recommend him as your 360 solution to making your business more visible in today's social media driven marketplace.

I hate dealing with domain/site hosts. After terrible service for over a decade from Dreamhost, I was desperate to find a new one. I was lucky enough to win...

Paul Stoute has been extremely helpful in helping me choose the best package to suite my needs. Any time I had a technical issue he was there to help me through it. Superb customer service at a great value. I would recommend his services to anyone that wants a hassle free and quality experience for their website needs.

Paul is the BEST! I am a current customer and happy to say he has never let me down. Always responds quickly and if he cant fix the issue right away, if available, he provides you a temporary work around while researching the correct fix! Thanks for being an honest and great company!!

Paul Stoute is absolutely wonderful. Paul always responds to my calls and emails right away. He is truly the backbone of my business. From my fantastic website to popping right up on Google when people search for me and designing my business cards, Paul has been there every step of the way. I would recommend this company to anyone.

I can't say enough great things about Green Tie Hosting. Paul was wonderful in helping me get my website up and running quickly. I have stayed with Green...