Five blog topics your customers want to read about

Too many blog topics to choose from? That’s a first! If you can’t find the time to write a blog, how are you supposed to release quality content? How do you agree on content with your team, especially if they all have different opinions?

The internet is awash with hundreds upon thousands of blog topics and ideas. Although these topics will help grow awareness and improve readership, would you care to guess how many people visit blogs because they want to read about one specific topic?

The right blog topic can make all the difference. We’ve created a shortlist of 5 blog topics that will grab your reader’s attention and leave them wanting more.

Problems and solutions

Your customers want to know about the problems they face in life. They want to know about solutions to those problems.

The biggest reason for this is an incredible amount of power in knowing how to handle a problem. Think about how you feel when you can’t solve an issue or fix a problem you’re facing. Frustrated? Confused? Defeated? When you have no idea how to fix a problem, it’s easy to become discouraged and feel like there’s nothing you can do.

The trick is that when you learn the solution to a problem, you not only get over those feelings of frustration but also gain more confidence in your ability to make good decisions, which leads to greater productivity and efficiency on the job.

Suppose your readers are constantly being faced with problems at work. In that case, they will likely be eager to read articles that give them solutions—not only because they’re looking for answers but also because they’ve probably already been frustrated enough by these issues that they’ll be relieved when they see there are ways to remedy them. The most successful articles will always be the ones that explain problems and then give solutions for dealing with them.

Tutorials and demonstrations

Tutorials and demonstrations are two excellent ways to pull your readers in because they show them how to do something. It’s a great way to build trust with your audience by giving them the tools they need to accomplish specific tasks and providing expert tips for taking their results even further.

Tutorials are best for explaining topics requiring a bit more knowledge before getting started—how to use an app or tool, navigate a website to find a particular feature, set up an account, and get the most out of it. Demonstrations are helpful when you want to show how something is accomplished in real life, using examples from your own life or business. Both methods can be used in your blog posts and social media updates. Still, they’re also easy ways to create and share videos on YouTube or other video platforms.

Product matchmaking

Most of us know that if you sell multiple versions of the same product, you must help your customers make sure they’re buying the version that works best for their needs. For instance, if you sell different types of potato chips, you might want to make a blog post about what makes each kind unique and why someone might prefer one over the other.

For example, one kind might be lightly flavored and have a light crunch, whereas another has a strong flavor but can be too salty for some. By focusing on specific features and benefits, you can give your customers a way to compare options and make an informed decision. The clearer you are about how two different versions are similar and diverse, the more likely customers will trust your opinion and feel confident buying from you.

Customer spotlight

Your customers have some great stories to tell and want an outlet to do so. When you give them that chance, they’ll be thrilled to share their experiences with your brand, whether it’s something funny that happened while using your product or a helpful tip for someone considering purchasing it.

These posts can also help build trust between you and your readers. If someone sees the same person posting about your company all the time, they probably won’t pay much attention to what that person has to say. However, if a new face pops up now and then—someone who might be their peer or have similar interests—they’re more likely to read what that person has to say because it seems like a fresh perspective from someone who the company does not pay.

They also have the added benefit of encouraging more engagement from your readers. When you post something on your blog or social media sites, there’s always the chance that no one will see it or react to it. However, when you feature a guest post from a customer offering advice or sharing their personal experience with your product, those people are invested in what they’re saying because they want other people to learn from their experience or hear how great something is.

Top lists

The list is one of the most popular content formats. It’s easy to create, easy for readers to consume, and can be used to deliver valuable information in an attractive way.

The list format is excellent for creating a consistent look and feel for your blog. Still, you can also use it to deliver value-based education to your audience. This topic lets you establish your knowledge which ups the trust factor.

Lists are also great for SEO, as they have been shown to increase page views and social shares. And if you’re looking for more traffic, lists can help improve your blog’s search engine ranking (SEO).

Get the help you need with content

Look at each of these suggestions, and think about your product or service. You should be able to come up with multiple ways to write an informative blog post about it—and to entice readers in the process. After all, people want to read about things that will help them improve their situation.

The point is that when you write a blog post, your customers or potential customers want to know about something specific. They want the answer to their question. They don’t want to read a blog post full of fluff. That’s why they read the blog post first—they want you to get right to the point! Want to get more blog ideas? Contact Stoute Web Solutions today!

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