Branding is the process of creating a unique image and name for a product or service in the minds of customers. It involves designing a logo, choosing colors, and coming up with a catchy tagline that represents the company’s values and goals. The purpose of branding is to make a business stand out from its competitors, build a strong connection with customers, and create a lasting impression. In other words, branding helps people remember and recognize a company, making them more likely to choose its products or services in the future.