Your business is experiencing strong growth but you’re struggling with your online marketing strategy. You need an expert to help you grow your business. But where do you begin looking? How do you know if the agency you pick will provide stable results?
Working with an SEO agency can be confusing. There are many different kinds, and if you don’t choose a quality one you risk wasting your marketing budget.
So if you’re thinking about working with an SEO agency we’ve put together some tips for you to find the right agency to help grow your business and make more money.
Know what you want
SEO isn’t a one-size-fits-all solution so make sure you know your goals before you start working with an SEO agency. Do you want more traffic? More conversions? More leads? All three? And how soon do you need those things?
When hiring an SEO agency, you must know precisely what you want. Some agencies will deliver more basic services, while others will be able to provide a higher level of service. If you’re unsure what things your company is looking for, this could lead to a lot of back and forth with the agency and wasted time. You don’t want to get too detailed too early—you’ll have time for that later in the process.
Find a designer you can trust
You want to make sure that the designer you choose to work with is trustworthy. You need to find someone who knows how your business operates, its strengths and weaknesses, and how it will grow in the future. This knowledge is essential because it enables your designer to make recommendations that will truly work for your company.
Ensure the designer knows all about search engine optimization (SEO). This includes learning about keyword research and competitive analysis, and understanding how Google ranks sites. Most designers who specialize in web design have this knowledge and have worked with many different types of businesses, so if they say they do then they probably do.
Have an action plan
Before working with an SEO agency ensure you have a specific goal. Suppose you’re unclear about what you want from the relationship. In that case it will be difficult for the agency to help you achieve it. It doesn’t matter whether your goal is more traffic or increased sales. If your expectations aren’t communicated up front there’s no way for the agency to meet them.
Once your goals are established and agreed upon by both parties, it’s time to create an action plan or process that outlines how they will be achieved. This should include key metrics (such as monthly pageviews and conversion rates) and specific tasks that need to be completed each month. It’s also important to set deadlines so both parties know when they should expect results.
Have a clear budget
This isn’t just important for the budget of your own business but also for the SEO agency. If they don’t know what kind of budget they’re dealing with, they’ll be unable to mentally scale back the scope of their work to fit the available budget. That’s at least one reason you should plan your marketing budget well before you start looking into SEO agencies. Suppose you don’t know how much money you want to spend on getting ranked on Google. In that case it might be hard for an SEO agency to provide you with a realistic estimate of how much it will cost. Even if you’ve already hired an SEO agency it’s a good idea to know your marketing budget so that you and your agency can track whether their recommendations are within your overall financial picture.
Be prepared to give feedback.
You must be prepared for your SEO agency to ask for feedback on their work. It’s essential to give that feedback promptly and to be honest about what you like, what you don’t like, and what you think could be better.
If you’re not happy with their work, let them know. If they’re doing good work but not as good as they could be, suggest changes or improvements that would make it better. If you have no suggestions, thank them for doing such a great job!
Finding the right SEO agency for your business is crucial. Both parties should take time to learn about each other so there’s trust and understanding. There’s no one-size-fits-all approach to SEO. It’s also important to be open to new ideas that can work for your business’s specific situation.
We hope that between these tips and our advice you will have a better understanding of how to work with an SEO specialist without having to learn everything yourself. If you understand what needs to be done, and how to do it, you will be able to meet your business goals and satisfy your customers. If you want to partner with an SEO company that can help your business to the top of Google, contact us and learn about our techniques.