Printed data analytics results placed on a table..

Why you should be using privacy-focused analytics

Privacy in the digital age—that's something people must talk about. The question no longer needs to be framed in terms of "What is privacy?" but rather, "How do we protect our privacy on the Internet?"

In the modern information economy, data is money. Businesses are profiting by spying on us as well as selling products to us based on gathering increasingly intrusive information about our personalities. This harms user privacy and creates an uneven playing field where larger businesses have access to more and better data than their competitors.

Let’s take a look at why using a more privacy-friendly way to analyze data about your audience can help your business

You get the data you need

Privacy-focused analytics gives you the power to track and understand how people use your products and services. This includes how they interact with your website, what content they consume, and even how they engage with customer support. You can also gain insight into which channels are most effective at converting visitors into customers.

Using a privacy-focused analytics tool like Fathom Analytics ensures that all the data you're collecting is being sent directly from your website to servers and only then onto your account, so there's no mediator or third party that can access your information. You also get other valuable features including the ability to track sessions by referring to URL instead of IP address, having a user ID instead of an IP address as an identifier, and configurable parameters in tracking requests. You can even define what kind of devices should be followed and what should not!

Your audience won't associate you with being watched.

People have a natural tendency to distrust websites that track their activities online. This can lead to a loss of trust and engagement, which is bad news for any business—especially one that relies on repeat customers. Privacy-focused analytics tools can help keep your brand top-of-mind by eliminating negative associations with tracking users' online data and behavior.

Suppose you want people to trust you and return to your website. In that case, it makes sense that they wouldn't want their every move followed and analyzed by a big company like Google or Facebook. When people visit your website they want to feel safe and secure, not like they're being tracked or spied on.

You can track conversions without compromising user privacy. Some of the biggest sites in the world use Fathom Analytics because they need data on how users convert to their site. Privacy-focused analytics tools keep all of your data private so users won't feel like your brand or other companies are watching them. This will help increase engagement rates and keep customers coming back for more!

Analytics paper report placed on the table.

You don't contribute to the privacy problem.

If you're worried about being tracked or profiled by companies like Google and Facebook, consider using privacy-focused analytics instead. You may not be able to avoid tracking altogether—but at least you won't be contributing to the problem by using a tool that relies on tracking and profiling users for advertising purposes.

Additionally, privacy-focused analytics uses statistical methods rather than personal data to create insights. This means you can still get insights without collecting, storing, and sharing personal information with others.

Conclusion

The bottom line is that analytics can provide valuable insights into your visitors' behavior. We highly recommend it if you aren't already using a privacy-focused analytics package. To secure your web traffic and get the most out of analytics, look at Fathom Analytics.

Even if you think you have nothing to hide, protecting your data is still a good idea. That way you won't have to worry about being tracked or analyzed when using the Internet—especially if you're accessing something controversial. Take advantage of privacy-focused analytics now!

Author

Gladys Torzar

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