Website Maintenance is the next Requirement for Successful Websites

"Set it and Forget it" - Said no web master ever
If you don't have regular website maintenance carried out monthly, you may actually be throwing money out the window. When visitors go to a website and find things wrong with it, they don't tend to stick around long. Many website owners never check their website to see how it's functioning. Missed or hidden website issues or downtime can lose you potential customers.The benefits of Maintenance
Many people don't realize the benefits of regular website maintenance:- The website performance, it's load time, downtime and uptime, is all dependant on the WordPress software and plugin functioning as they should. A quick look at just the WordPress change log (the log of all past changes with the core software) will show the importance of this alone. Take a look at the most recent update which closed three identified security holes below. Check it out here: https://codex.wordpress.org/WordPress_Versions

- The website growth, it's fresh content, analytics monitoring and design changes, is all dependent on you having someone making sure all updates to the website are done in a smooth and error free fashion.
Our Maintenance Workflow
At Stoute Web Solutions we take great care to first backup the website, and check the website after our updates for any issues. Our software keeps a record of plugins we update so if there is ever an issue we see what plugin version was changed and revert it back. Also included in our monthly maintenance report are the performance and security scans. If in the event we ever catch a plugin issue, it becomes a support ticket and we address it before you ever know there's a problem.Dangers of Do It Yourself Maintenance
Maintaining your site yourself could cost you more than you may think. If you use update from your WordPress admin, you wouldn't have a record of what was done. If an update to a plugin created an issue a couple weeks later, it would be difficult to know what changed and how you should revert back without restoring a very old backup (and possibly losing content changes, sales orders, contact entries, you name it).It costs more to fix than maintain
Inexperience and neglect can damage the look and functionality of your website. When that happens, you have a choice to make. One, you try and fix it yourself, in which case you may do further damage. Or two, you can then pay the (sometimes hefty) price for someone experienced to fix it. Just like your car, it costs more to fix it than it does to maintain it properly. Regular oil changes help keep you car running properly, regular site maintenance helps keep your website running properlyCall a Professional
Why not beal with what you know best and let us deal with that we know best? Would you try to fight that court battle without a lawyer? Then why try to maintain your own website if you're not a web professional? By securing an experienced web professional to update and maintain your website properly you are actually saving potential lost sales and visitors. If you're interested in securing a maintenance contract for you website check out our available plans or contact us and get a professional recommendation.Explore a website growth scenario
Change the assumptions to see how traffic and inquiries affect the estimated lifetime revenue of customers acquired in one month. The starting values are examples. This calculator does not measure lost revenue or predict what a redesign will achieve.
Use the same monthly period for visitors and leads.
Use distinct inquiries attributable to those visitors.
Your own estimate of the share that fits your business.
Use your observed rate or label it as an assumption.
Revenue across the customer relationship, before costs.
A scenario you choose, not a prediction from Stoute.
For example, adding 1 point changes a 2% conversion rate to 3%.
One month’s acquired customers
- Customers under current assumptions
- 3.0
- Customers in your scenario
- 3.0
- Current cohort’s estimated lifetime revenue
- $3,000
- Scenario cohort’s estimated lifetime revenue
- $3,000
- Difference across those customers’ lifetimes
- $0
Visitor-to-lead rate: 2.0% → 2.0%. Scenario conversion is limited to 0–100%. Fractional customers represent an average, not a literal customer count.
These amounts are gross lifetime revenue, not monthly cash flow, profit, or return on investment. The model holds qualification, close rate, and customer value constant. It excludes project costs, advertising, delivery costs, and payment timing.
Have a specific WordPress improvement in mind? Describe it in a written inquiry.

