New customers can be challenging to come by if you don’t have the advertising budget to make an impact. And once you have new customers, you may need help selling to them again. It would cost too much!
But what about your existing customers? They’re already sold on your product or service—and trust you. Selling for more is easy, but convincing your customers to purchase more can be challenging.
The five guides in this blog will quickly show you how to sell more to your existing customers. You’ll find out how to increase their loyalty, so they feel relaxed knowing they can always come back to you (even if another company comes calling). The simple ways we outline in our free mini-ebook will immediately boost profits.
Purchasing experience
The purchasing experience is everything from the first interaction a consumer has with your company or brand until they have completed the transaction and are happy with their purchase. Making sure that your customers are satisfied at every stage of the journey will help you generate more long-term sales.
To sell more using your existing customers, you need to understand how they shop and what makes them choose one company over another. One way to learn about your ideal customer is through surveys and feedback. You can find out what customers value and how your business matches other companies in the market.
Post-purchase sequence (offboarding)
Whether you sell a product or a service, setting up a post-purchase email sequence can be a great way to help your customer get more out of their purchase. It can also reduce support or refund requests, as the sequence will answer common questions. A post-purchase email sequence is one of the many tools that can help you to sell more to your existing customers, and it’s not hard to set up. This post will give you ideas for what to include in your emails and how to put them together.
Consider setting up a sequence for products, services, or possibly both. For each product or service you offer, take a look at the most common questions that come up from new customers. When people are just starting something new, they often have questions about how it works and how they should use it. Your email sequence could cover these questions by providing a helpful resource that helps them get the most out of their purchase.
Nurturing relationships
Sending out an email newsletter to customers who have purchased from you in the past is a fantastic way to keep them engaged and interested. Email marketing can be one of the most potent ways to build relationships with people and care about your brand. When you send out a newsletter, you value your customers enough to keep them informed on all of the new things that are going on in your business. Emails should be sent at least once a month so people will start to expect them and know they are coming. This keeps the relationship fresh and helps provide additional opportunities for sales.
Product/service ladder
A product ladder is a series of products, usually related to each other that are ideally sold to customers in order. This means that once a customer has purchased one product or service from a business, the following recommended product or service is next on the ladder. This is a way for companies to sell more products to existing customers who have already done business with them.
There are several reasons why businesses might decide to use a product ladder. Perhaps they have several different products or services that could be sold to the same customer, and they want to make it easy for them to buy more than one thing. For example, run a store that sells electronics, and you know your customers are likely also interested in audio-visual equipment. You might put an item on your home page that promotes that kind of product. This leads them up your ladder. If they buy an electronic item, they will be more likely to buy an audio-visual item later because it’s right there on your website when they’re ready.
Positioning the next offer
Engaging your existing customers is one of the most important ways to keep your business growing. These people have already shown interest in you and your products or services, so they’re much more likely to purchase again than new customers. Using this information and following the right marketing strategies is essential when engaging with them.
In email marketing, you can target customers who have purchased in the past with email marketing campaigns that specifically promote related products or services. This allows them to buy again from you if they haven’t already done so. By sending targeted emails based on customer demographics and purchase history, you can build a positive association between your brand and the feeling of making a purchase.
These automated emails can be sent out at different time intervals after a customer’s purchase, such as one week later, three weeks later, or even six months later. They can also be used for specific purchases instead of all past purchases.
Upsells / cross-sells
Upselling is a sales technique that involves offering your customers additional products or services they might need or want while making a purchase. The idea behind upselling is to find out what the customer needs, then offer them something you think they might be interested in.
Upselling can be used in many different ways and on many other platforms. It’s an effortless technique that can be used by anyone who wants to generate more sales and make more money.
Remarketing
Remarketing is a way to encourage your customers to buy more from you. Advertising follows people around after they’ve visited your website or used your product. The person can be on any website—Google, Facebook, Youtube, etc. Remarketing will help remind them of your business and what you offer. Remarketing works exceptionally well when combined with email marketing.
The most common method of remarketing is through Google Adwords. You create an ad and then upload a list of people who have bought from you in the past or who have filled out a contact form on your website to be targeted with ads for your product or service. These ads will appear on Google searches, Youtube videos, or other websites that potential customers visit.
Turn your customers into champions
Marketing is all about creating value for your customers. And that’s a lesson every marketer needs to remember. The companies that offer genuine value will be the ones who come out ahead—and win over more new customers along the way. To have more marketing strategies like this, contact us!
