Every single customer is worth more to your company than the initial purchase. Every business must know the importance of getting new customers through the door. But sometimes we forget that loyal customers need to be serviced, too—and that they can become bigger and better spenders with a bit of attention from you. So customers, especially good ones, should be treated as golden nuggets of revenue for your business!
Your business wants to increase its lifetime customer value. However, you don’t know how to go about it. Maybe your company lacks the resources, or you don’t know where to start.
You’re not alone; many others want to increase their customer lifetime value but don’t know how to do it. And that’s what we’ll cover in depth in this article. After reading, you will learn all the steps you can take today.
What customer lifetime value is, and why it’s essential to be aware of this metric?
Customer lifetime value is an important metric to keep in mind when you have a business. This metric can help you determine which customers are worth keeping and which customers are worth trying to recover if they stop spending money with you.
The concept of customer lifetime value is relatively simple: it is the estimated amount that one customer is worth to you over the entire time of dealing with your company. When you grasp how much each customer spends over time, you can start making decisions based on what will be most profitable for your business. For example, suppose a customer has spent $1000 with you in the past three months but hasn’t paid for anything in the past month. In that case, that may be a sign that something has changed, and you should try to get them back as soon as possible before they spend money with your competition instead.
To find out how long any individual customer stays loyal to your company, look at their history. One way to do this is by looking at their lifetime purchases through your website or store. Look at the first and last purchase date; then divide this into days and see how long it took for them to make their first purchase and how long it took for them to make their last purchase.
Upsells
Upselling is a great way to increase your customer’s lifetime value. Being able to offer customers something they may not have initially considered can bring in more money and even create a positive experience for the customer. When a customer has a great experience, they’re more likely to come back. They may also be more likely to tell their friends about their experience, leading to even more profit.
The key to upselling is presenting the upgrade as an attractive option for anyone interested in buying your product—not just those who would otherwise have purchased as much as possible from you. Suppose your product has lots of features that appeal to many different kinds of customers. In that case, you’ll be able to offer a wide range of add-ons and upgrades without scaring away potential buyers who won’t need that.
Email Marketing
Email marketing is a simple and effective way to generate repeat business. It’s one of the most effective ways to communicate with customers, which makes it a powerful tool for increasing customer loyalty and lifetime value.
Emails help you target specific segments of their database and personalize content based on customer preferences. They can even include social media integration to engage customers in new ways.
The key to successful email marketing is sending relevant emails to your customers and offering them value. Whether you send weekly newsletters or special offers, the information you provide must be valuable enough for people to open your emails and read them.
Loyalty / Rewards
A customer who stays with you for a long time is your best customer. They are loyal to you and are more likely to buy from you repeatedly. In order to keep them with you for a long time, rewarding them in some way or another is important. The most common way of doing so is by providing loyalty programs or points that they can use later when they shop with you again.
But this isn’t the only way to increase customer lifetime value. Another way is by giving them rewards for referring their friends or family members etc. When customers refer others, they are building a network of people who are loyal to them and will buy from them again and again.
Another benefit of this approach is that it helps increase brand awareness through word-of-mouth marketing, which is very effective as compared to traditional advertising campaigns where people may not trust the message being delivered by the brand or may not even listen to all of it because there’s so much noise around these days!
VIP Customers
As you build your customer lifetime value, you should also set up a VIP program. These are customers who spend more and get more attention from your company. They can be high-spending customers or those who refer many businesses to you. Either way, these people deserve special treatment.
One way to increase the number of VIP customers is by increasing your product offering to appeal to a broader range of customer segments. An excellent example of this approach is Amazon’s strategy: It has hundreds of millions of products for sale in its marketplace, which makes it possible for almost anyone to find something that suits them.
Take your business to the next level
Finding and retaining customers is a lot of work. Wouldn’t it be great to know that the ones you have would be your customers for years to come? It would be comforting to know that not only can you retain their business but also increase their lifetime value over time. And the best way to reach the goal of increasing customer lifetime value is to focus on it. Step back and think critically about what you can do to ensure your customers will come back again and again. Contact us if you need help with retaining your customer!
