How can you speed up your website to improve conversion rates?
- Minimize your HTTP requests: around 80% of the time that it takes your page to load is the rendering process which is completed through HTTP requests. Work at streamlining the elements of your webpage that need to load, consider creating one stylesheet instead of multiple styles for your page, reduce the number of running scripts on your page and try to use CSS images for website content.
- Check server status: using the Google page speed tool you can test the response time of the server that you are using. Based off of this response time after optimizing your website you may want to consider changing the service you are using.
- Use compression: quality compression on all of your images, video content and more can make the process of loading your pages much easier, especially on mobile devices. Taking the time to optimize all images and large video content will really help speed your page.
Explore a website growth scenario
Change the assumptions to see how traffic and inquiries affect the estimated lifetime revenue of customers acquired in one month. The starting values are examples. This calculator does not measure lost revenue or predict what a redesign will achieve.
Use the same monthly period for visitors and leads.
Use distinct inquiries attributable to those visitors.
Your own estimate of the share that fits your business.
Use your observed rate or label it as an assumption.
Revenue across the customer relationship, before costs.
A scenario you choose, not a prediction from Stoute.
For example, adding 1 point changes a 2% conversion rate to 3%.
One month’s acquired customers
- Customers under current assumptions
- 3.0
- Customers in your scenario
- 3.0
- Current cohort’s estimated lifetime revenue
- $3,000
- Scenario cohort’s estimated lifetime revenue
- $3,000
- Difference across those customers’ lifetimes
- $0
Visitor-to-lead rate: 2.0% → 2.0%. Scenario conversion is limited to 0–100%. Fractional customers represent an average, not a literal customer count.
These amounts are gross lifetime revenue, not monthly cash flow, profit, or return on investment. The model holds qualification, close rate, and customer value constant. It excludes project costs, advertising, delivery costs, and payment timing.
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