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The reality of the situation is there are a ton of blogs out there. And that means to stand out from the crowd and get noticed by potential customers, and you’ll need some strong content, blogging tips, plus a good idea of how to hit home the essential points.
Nowadays, people dynamically take note of things, particularly when it comes to reading about something new or different. Blogs, however, have transformed from simple information portals into informative, attractive (and fun) tools for businesses to adopt as part of their marketing strategy.
Here are five reasons why every business needs a blog. Now it’s up to you to decide whether or not, having read our reasons below, you, too, need a blog.
Stay front of mind
Creating regular fresh content through a blog is a fantastic way of staying in front of mind with your customers. In the same way, you would never leave your website for long periods without updating it, and you should also be posting new and exciting content regularly to your blog.
The best time to post is when you have something to say! You can write about anything from new products or services to tips and advice on using your product better. Don’t just think ‘product’ though, as there are many other things you can write about too:
- How a customer uses your product or service and how they benefit from it
- Celebrity endorsements
- Competitor information
- Behind-the-scenes information (e.g., how did we develop this new feature?)
You can also use other forms of media, such as video and audio podcasts, on your blog, which will help keep people interested in what you’re doing and entice them to read more content regularly.
Keep your audience in the know.
Regular blog posts not only help to enhance your existing content, but they also keep your audience updated on anything new in your business. You can make blog posts about any number of topics, but it is a good idea to stick to the basics.
To help you overcome this problem, here are some ideas for creating original posts that will give your followers a reason to stay informed about your business:
- Regularly update a frequently asked questions page on your website, where customers can get quick answers to common problems they might be having with your product or service.
- Share free knowledge on social media sites like Facebook and Twitter in the form of images, videos, and other interactive posts that users can quickly read at their leisure.
- Write blog posts that provide instructions on using your product or service in unique ways people might not have thought of before.
- Write about industry trends and news stories for potential customers interested in learning more about the products you sell.
Drive traffic to your website
Writing and updating your blog is another opportunity to gain more visibility in search engines. Google and other major search engines like Bing and Yahoo! use keywords in their algorithms to determine which websites rank higher than others. The more you write, the more opportunities there are for new keywords. This increases the likelihood of your website being found on search engines like Google and Bing when people search for certain topics or even specific products or services you offer.
The more content there is on your website, the better chance it has of being found by potential customers looking for something like what you sell or offer. A blog can be used as an informational page where people come to learn about what you do and how you do it better than anyone else in your industry.
Each blog post is a linkable asset, something you can share and reshare on social media and elsewhere online. But because a blog post is infinitely shareable, it’s easy to overshare accidentally. Although you can’t control how people use your content once they have access to it, you can ensure you’re sharing responsibly by limiting your most valuable assets.
Blog posts can be shared not only on social media like Facebook and Twitter but also on other sites like Reddit or even in articles written by other bloggers who are linking back to the source. For example, if someone wants to quote one of your blog posts in an article they’re writing for their own website, they can easily copy and paste the text from your page. It’s important to remember that every time someone shares your blog post link on any platform, it’s just as much of an endorsement for your business as if you were posting about it yourself—the more often people share your blog links, the more likely people will get sick of seeing them and start ignoring them altogether.
It helps you build your email database.
Blogging helps you grow your email list, which is the most important asset any online business can have. When you write blog posts, people are interested enough in your business to pay attention to what you’re saying. But unlike other media, blogging also gives you a way to capture contact information from your readers—and that’s where the real gold is.
In some ways, building an email list is like rolling a snowball down a hill: The bigger it gets, the faster it gets bigger. Think of your blog as the snow that starts it all; every time someone who reads your blog subscribes to your email list, those readers become another snowball that’s added to the avalanche and speeds up the process of growing your list even more. You’ll also see a snowball effect if you ever want to send out a mass email to promote something or if you ever want to grow your social media following. The more emails you have on file, the easier it will be for you to connect with people on whatever platform you choose.
Ready to blog?
If you need help getting started and don’t have the time to figure out what to write about and how to structure your content, we’re here to help. Don’t hesitate to contact us because it’s 2023, so let’s make blogging work for your business!