Digital marketing helps to expand your business across the expanse of the internet. Your reach can be nearly limitless with the right web strategy and planning. This is where SEO becomes essential.
Adequate implementation of SEO provides growth in leads and search traffic, and can hone user intent to turn those leads into conversions. No matter if your business is big or small, prioritizing SEO should always be on your marketing to-do list.
Whether you are new to SEO or have been utilizing it on your website for years, there’s always something new and innovative to learn. Today we’ll cover some lesser known nuggets of wisdom that could be the push you need to maximize your SEO and move even further up the rankings.
Why Do Small Businesses Need SEO?
This may be a bit of a recap for some, but it bears repeating. The truth is that effective SEO can benefit your business by:
- Achieving a higher ROI for your website design and marketing efforts
- Increasing search traffic to your website with more warm leads
- Keeping you up to date with the competition
- Giving you data-driven insight on what works and what doesn’t work on your website
What You May Not Know About SEO
1. Object Recognition Helps Your Rankings
Did you know that object recognition is now a ranking signal that can affect your business’ ranking on Google? Obviously the goal of SEO is getting in Google’s good books and moving up the rankings.
Having your images ranked on the first page of Google is a fantastic way to bring more traffic and leads to your website. Google ranks images based on external factors such as the name of the file, the text around the image and metadata embedded in the file. By bringing object recognition into your SEO plan, you can get an extra set of ranking factors added by Google search results.
Object detection allows search engines to identify what content is inside the pictures that you post on sites and then it ranks accordingly. SEO services will use this feature to help establish metadata on the image catalog and enable marketing scenarios by image sentiment evaluation and it also helps to moderate inappropriate content as well. Having your images be another step to better SEO optimization is a great way to get a leg up on the competition.
2. Adding a Video to Your Homepage Ups Your Ranking
In recent years, video marketing has become a huge part in how your business can reach your potential clients. Using videos on your website’s homepage is now a tactic that can up your ranking on Google’s SERPs. Platforms like YouTube, Facebook, Vimeo, and other hosting sites are able to be utilized to get your content on top of Google as most relevant videos get high ranking priority over text content. To that end, always include the appropriate tags and keywords when publishing videos to help Google better rank your content.
YouTube is now the second largest search engine on the internet, processing over 3 billion searches a month. Using YouTube as your video source will only help your website get more traffic and your rankings, and ultimately offload the heavy lifting of video hosting and embedding, saving your hosting for quick page load speeds and snappy navigation.
3. Refining and Reconfiguring Old Content Can Bring New Traffic to Your Page
A huge missed opportunity in the world of search and rankings is simply leaving older content stagnant while you focus on new content. Of course newer content is important, but going back and reinvigorating older blogs, updating tags, keywords and images can have a huge impact on your rankings. Having up to date supporting pages may even help draw fresh traffic to pages and open you up for an even broader audience.
This is also a great way to make sure you eliminate 404 error pages or dead links. Likewise, take this opportunity to link to other relevant content on your site and freshen up your internal linking strategy.
4. Using SEO Helps to Stay Competitive
Your SEO can help you analyze your competitors to help give you that edge. Maybe you have some tried and true competition you keep an eye on, but don’t forget about all the new brands who may be taking traffic or leads away from you.
Keeping an eye on who is ranking close to you and being aware of their content can help you strategize and work with any changes in traffic or sales before position loss takes place. Not only can SEO help rank your site up, but it can also help you stay ranked up by following your competitors as well.
Discover What Stoute Web Solutions Can Do for You
At Stoute Web Solutions, we specialize in working with small and medium-sized businesses to enable them to grow and thrive online with affordable SEO services and web design.
SEO optimization is essential for your website’s visibility in search engines, but like many small businesses, you may not have the time or manpower to keep up with the optimization and maintenance of your site in-house.
That’s where we come in! We let you get back to what you do best while we set you up for success online.
At Stoute Web Solutions, we are here to help optimize your current website for SEO success or design a brand new custom website that fully meets your company’s needs and is purpose built to generate leads for your business.
Schedule your free consultation with Stoute Web Solutions today.