Why do you need to use analytics on your website?

Analytics can drive traffic to your site and identify which marketing strategy is working or not. If you're not using analytics on your website, many opportunities are lost by not having this vital tool in your belt.

Google Analytics is one of the most popular free analytics tools that can help any business make better decisions about their online presence. It's not the most glamorous tool in the world, but it's beneficial—and serves as the foundation of your online analytics. This blog explains a few benefits that Google Analytics can bring to business owners and why they should be taking advantage of analytics in their business.

Google Analytics can see how people find you.

Google Analytics will show how people found your website, whether from a search engine, social media, or another site. This information can help you build a more effective marketing strategy.

This lets you know how well your marketing is working and what you might miss. For example, if your landing page has a high bounce rate (people leave right after they visit), your site isn't interesting or relevant enough for them.

Additionally, if you want more visitors to your website, you need to understand how people find it. This is especially important if you are trying to improve search engine rankings because it gives you a clear understanding of which keywords people use when searching for your business or product.

Analytics can help track user behavior.

You can find out what your users are doing on your site, how often they do it, when they do it, and even where they came from when they do it. For example, with Google Analytics you can see which pages users visit most often, how long users spend on each page and what content or links are most popular with readers. This information can help you improve your website so that users can find what they want on your site.

Google Analytics can help in goal tracking.

Google Analytics is an excellent way to track your conversion rate and see how well your marketing efforts are doing.

To track conversions, you need to set up goals in Google Analytics. A goal is defined as something you want your website visitors to do on your site. You can set up goals for various actions—you want people to sign up for a mailing list, watch an embedded video, or download an eBook. When someone completes one of those actions on your site, you will see a conversion in Google Analytics and be able to track it better and target them with relevant content and messages. For example, if you run an eCommerce website, knowing which countries your customers are coming from will allow you to tailor your marketing campaigns.

Analytics can help in content creation.

Analytics helps you find where people are coming from, which pages they visit, what they're searching for, and much more. When you know what content works on your site and what doesn't, you can create more of the former and less of the latter so that it's more relevant to your target audience and leads to more conversions. This will help increase conversions on your site because visitors will find what they're looking for more quickly, resonate with readers and increase engagement on your site.

Analytics can help to track visitors' demographics.

The most common demographic groupings are age, sex, and marital status. This information can segment your customers into groups likely to be similar in their attitudes and interests.

This information can be beneficial for marketers as it allows you to understand your target audience and leads to more conversions. This will help increase conversions on your site because visitors will find what they're looking for more quickly, resonate with readers and increase engagement on your site.

Google Analytics can help to check internal site searches.

Google Analytics collects data on all the pages on your site, including internal search queries. This can be precious information if you want to know what's happening on your website. It can tell you which pages people use to find information, how long they spend on each page, and even what keywords they've used to get there.

If you have an eCommerce site, an internal search can help you increase sales by showing you what people are looking for so you can create better product descriptions or even more products based on those searches.

Google Analytics can help in finding problems on your website.

If your site traffic is going down, you can check Google Analytics to see if there are any specific pages where traffic is dropping off. This can help you determine what needs to be fixed or improved.

For example, when people visit a page and leave (this is called the bounce rate), that could be because the page doesn't answer their questions or meet their needs. It might also mean they don't think the content is valuable or worthwhile. A high bounce rate means you must re-evaluate your offering and ensure it's relevant and useful to the audience.

Disadvantage of Google Analytics

Google Analytics might be the biggest name in tracking, but it also has several drawbacks. For example, it doesn't offer everything you need to run an eCommerce website. This can be problematic if you're trying to measure customer experience or optimize your checkout process. Here are more disadvantages of Google analytics.

What can you use instead of Google Analytics?

Fathom Analytics can collect real-time data on your website's visitors. It can help you answer more profound questions about visitor behavior and engagement. Google Analytics doesn't provide actionable insights in real-time—losing valuable data as soon as it is collected.

If you're a small business or entrepreneur, here's another argument for using Fathom. It's super simple to set up and is far more intuitive than Google Analytics, which isn't as user-friendly because it's aimed at larger sites.

With Google Analytics you may be getting a simplified version of what you should be paying for. In short, if you're looking for a more thorough analysis of your site's performance, then Fathom Analytics is the way to go.

And the good news is that Stoute Web Solution trusts Fathom Analytics, so what are you waiting for?

Author

Paul Stoute

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