The buyer's journey is the process that buyers go through to become aware of, evaluate, and purchase a new product or service. It also involves an active research process that a person goes through before purchasing. Keep in mind that people do not always go through all the stages of the buying process. For example, […]
If you're looking for a little extra evidence to persuade someone that your product or service lives up to its claims, testimonials are just what you need. But why should you use video testimonials? Video testimonials can help boost engagement on social media platforms such as Facebook and YouTube. If you post videos on these […]
Creating a Google Business Profile (GBP) is one of the most effective ways to build trust with potential customers. It shows them that you're an established company with a physical address. Customers know that if they want to visit your business, they don't have to go through some complicated process like trying to find directions […]
Are you looking to hire an agency to design your website but don’t know where to start? It's a common problem faced by many businesses, and it’s even harder if you don't know much about web design itself. The best solution is to interview agencies thoroughly before deciding, but that presents a new problem — […]
SSL is a security protocol that stands for "Secure Sockets Layer." Even if you've never heard the term before, you've undoubtedly experienced the benefits of SSL as you surf the web. SSL helps visitors authenticate the page they are visiting and protects any data they may send or receive. SSL has become a significant part […]
This is a beginner's guide to SEO content. It attempts to explain what SEO content is, why it is important and how to write it. It will be beneficial to both those who are looking to start online business as well as those who are already running a website or blog.
When looking at the list of things you need to do when launching your startup, where does building a website come into the plan? For many entrepreneurs, it’s on the bottom of their list of priorities, if it's on it at all. This is a classic—and costly—mistake. A website is a must-have for any business, […]
Having a site rank highly on Google and other search engines largely comes down to having excellent SEO content. It isn’t always easy to figure out what exactly great SEO content is, how it’s made, and whether your existing content is working the way you intended without a professional SEO digital marketing agency on your […]
You've done everything you can think of to advertise your website. But despite posting to social media, paying for ad space, and plugging in top keywords, you're still struggling to get a higher ranking in search results. So, what part of the puzzle are you missing? The solution may be to improve your inbound links. […]
Wordpress Web Design - Security is arguably the most important reason why you should always keep your WordPress website up to date. Due to the popularity of WordPress, it can be a target for malicious code distribution and hacking attempts
Like many business owners, you may have no idea what off-page SEO is or why it’s important. As you delve into the world of marketing your brand online, you will find that there are different types of SEO, all of which contribute to making sure your most important marketing asset — your site — rises […]
Developing a landing page may sound like an easy task, and it can sometimes be, but it needs to be stressed that landing pages are an essential part of lead conversion and take research and consideration to target your ideal clientele. If you want to generate leads for your business, then having a landing page […]
