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Marketing Tips, Tricks, & Guides

July 2, 2022
Buying Journey Stages And How To Prepare Your Prospect For Each

The buyer's journey is the process that buyers go through to become aware of, evaluate, and purchase a new product or service. It also involves an active research process that a person goes through before purchasing. Keep in mind that people do not always go through all the stages of the buying process. For example, […]

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June 29, 2022
How to get more video testimonials

If you're looking for a little extra evidence to persuade someone that your product or service lives up to its claims, testimonials  are just what you need. But why should you use video testimonials? Video testimonials can help boost engagement on social media platforms such as Facebook and YouTube. If you post videos on these […]

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June 22, 2022
Optimize your Google Business Profile

Creating a Google Business Profile (GBP) is one of the most effective ways to build trust with potential customers. It shows them that you're an established company with a physical address. Customers know that if they want to visit your business, they don't have to go through some complicated process like trying to find directions […]

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December 30, 2021
SEO Content Better Explained for Beginners

This is a beginner's guide to SEO content. It attempts to explain what SEO content is, why it is important and how to write it. It will be beneficial to both those who are looking to start online business as well as those who are already running a website or blog.

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December 30, 2021
Does a Startup Really Need a Website?

When looking at the list of things you need to do when launching your startup, where does building a website come into the plan? For many entrepreneurs, it’s on the bottom of their list of priorities, if it's on it at all. This is a classic—and costly—mistake. A website is a must-have for any business, […]

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December 20, 2021
Writing SEO-Friendly Content for Your Website: Tips You Should Know

Having a site rank highly on Google and other search engines largely comes down to having excellent SEO content. It isn’t always easy to figure out what exactly great SEO content is, how it’s made, and whether your existing content is working the way you intended without a professional SEO digital marketing agency on your […]

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October 10, 2021
Top 5 Signs You Need a New Website ASAP

The website is the heart of a business, making it the most critical asset to your company. It is how customers find out about you, where they purchase your products, where they hire you for your services, where they leave feedback, and much more. Fortunately, website design has evolved over time, so there are many […]

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July 10, 2021
What is SEO and Do I Need It For My Small Business?

As a small business owner, you understand the importance of getting noticed online and making sure you stand out against the competition. Whether it's through social media posts about your products or services or a cleverly worded blog, promoting your business can almost seem like a full-time job in its own right (and it is). […]

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March 2, 2020
How to Track Successful Email Marketing Campaigns Step-by-Step

Facebook and Google constantly change their algorithms. And what’s working for you today may not tomorrow. The winds of algorithmic change are fickle and hard to predict. So, what can you do to keep your business and offerings in front of the right people? You can protect your online visibility with a tried-and-true method—email marketing. […]

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January 11, 2019
Top 10 Non-Techy Things To Get More Website Traffic

If you’ve realized by now, if your website appears on page 2 when you search for your keywords, then you are not getting the relevant traffic you deserve. Most marketers consider this page a dead zone. Therefore, for you to even come close to being at the topmost spot, you really need to know what […]

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October 18, 2018
What's your process when you realize your business needs a new website?

I was recently asked this very question and it made me realize that there are a lot of business owners who just aren't savvy on these kinds of things. This also sparked an interest to see if other companies had outlined a "process" of sorts to help these business owners identify the right way to […]

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April 19, 2018
The Mysteries of Marketing to the Millennial Revealed

The Millennial generation is thought to be confusing and is often misunderstood but the truth is that Millennials make up a large buying demographic.  Companies are targeting this generation of consumers, but they are quickly learning that traditional marketing tactics don’t attract their attention like it did for older generations.  Let’s look at some of […]

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