Marketing Tips, Tricks, & Guides

July 10, 2021
What is SEO and Do I Need It For My Small Business?

As a small business owner, you understand the importance of getting noticed online and making sure you stand out against the competition. Whether it's through social media posts about your products or services or a cleverly worded blog, promoting your business can almost seem like a full-time job in its own right (and it is)....

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March 2, 2020
How to Track Successful Email Marketing Campaigns Step-by-Step

Facebook and Google constantly change their algorithms. And what’s working for you today may not tomorrow. The winds of algorithmic change are fickle and hard to predict. So, what can you do to keep your business and offerings in front of the right people? You can protect your online visibility with a tried-and-true method—email marketing....

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January 11, 2019
Top 10 Non-Techy Things To Get More Website Traffic

If you’ve realized by now, if your website appears on page 2 when you search for your keywords, then you are not getting the relevant traffic you deserve. Most marketers consider this page a dead zone. Therefore, for you to even come close to being at the topmost spot, you really need to know what...

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October 18, 2018
What's your process when you realize your business needs a new website?

I was recently asked this very question and it made me realize that there are a lot of business owners who just aren't savvy on these kinds of things. This also sparked an interest to see if other companies had outlined a "process" of sorts to help these business owners identify the right way to...

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April 19, 2018
The Mysteries of Marketing to the Millennial Revealed

The Millennial generation is thought to be confusing and is often misunderstood but the truth is that Millennials make up a large buying demographic.  Companies are targeting this generation of consumers, but they are quickly learning that traditional marketing tactics don’t attract their attention like it did for older generations.  Let’s look at some of...

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April 20, 2017
Can your overland business sell internationally?

Expanding your production or your sales internationally could be an extremely difficult decision. If you're already doing well in your local market, the idea of growth into an international market might be very tempting for a business owner. But how do you know if you're ready to expand and if an international market might be...

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April 19, 2017
How to welcome a new employee and keep them productive from day one

Welcoming a new employee for your company can be a very difficult process. It can often take time for employees to adjust and to make sure that they can become effective from the very first day of their job. Here are some of the top ways that you can welcome a brand-new employee and keep...

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April 18, 2017
How to improve your inventory management in your Overland business

Inventory management for a major part supplier or even a manufacturer can be one of the greatest sources of inefficiency within the Overland business. Without a proper inventory management system it's possible that your business could simply be wasting hours every week which is magnified extensively through multiple employees and locations. Here are some top...

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April 17, 2017
The top rules for creating successful promotion materials in the Overland business

The Overland business is extremely competitive and if you are enabled to promote your products or your company well, it's likely that your customers could be going to your competition. When you need to promote her new products or reach out to your target market to get them purchasing items from your store, there are...

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April 15, 2017
How to improve your networking ability in the Overland industry

Whether you're going to be selling parts or servicing vehicles in the Overland industry it's extremely important that you make some business connections. Quality networking within this industry can help to bring your customers some huge advantages as well as allow your business to continuously expand. If you are just starting out and your interested...

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April 14, 2017
How to create fantastic print brochures for your overland business

If you are in the Overland business and you need to prepare brochures for a tradeshow or even for mail outs, it can be very difficult to know exactly where to start in the process. Tradeshow advertising and mail out advertising can be extremely effective in this business but without the right brochure or mail...

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April 13, 2017
Top logo design tips for your Overland business

While working on the image for your business or your website it's extremely important that you present a unified logo that symbolizes the type of products that you're going to be selling. In the Overland business there are a number of common design trends that run from including beautiful landscapes, four-wheel-drive parts and even deep...

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