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Why do you need Digital Marketing?

February 15, 20173 min read
A lot of companies hear about Digital Marketing, but they don’t know what it is and how they can use it. Simply put, Digital Marketing is a combination of various marketing and promotional ideas designed to help you increase your company’s exposure in the online world and boost your ranking as well. Why would you need Digital Marketing? As you can imagine, you do need all the exposure you can get, and Digital Marketing will allow you to do that without that much of a hassle. Thankfully, there are many Digital Marketing topics you can focus on, each one with its own ups and downs, as you can imagine. Digital Marketing allows you to level the playing field, because you get to access the same media channels that large companies do even if you are just a small startup. It’s a very good experience and one that you will enjoy quite a bit. Then you have the fact that Digital Marketing is very cost efficient. Yes, you get to save a lot of money from this and the entire experience will be more than rewarding every time. It will not be easy to do that, which is why you need to have the right approach regardless of the situation. With this type of marketing, you get to have a powerful marketing channel with lots of conversions and incredible features delivered without any hassle. Thanks to Digital Marketing, you can also acquire quite a lot of conversions. It’s very important to have this type of approach, because it can give you immediate access to the ultimate experience and the process can be very powerful for sure. Then, you have the fact that Digital Marketing can indeed bring you more revenue. With its help, you can get a better online exposure and that helps generate a lot more leads and customers. It will also help you interact with targeted audiences in a much better fashion. You get to interact with them fast and easy, to the point where it will be easier to send your messages to them and generate more leads. Digital Marketing is also suitable for those companies that target mobile consumers. There are many strategies dedicated specifically to mobile consumers that can easily pay off. As long as you have the right approach, you will have no problem generating a great experience from this and the outcome can be second to none in the end. Yes, Digital Marketing can literally boost the power of your business, and this is why you should consider investing in it right away. It will offer you a resounding experience and you won’t have to worry about any issues either. It really shines from that reason alone, and with the right approach you can easily use Digital Marketing to generate a lot of money for your business. You should consider using it right now, it really helps take your business to the next level! It’s not expensive and its results will definitely outweigh the costs!

Explore a website growth scenario

Change the assumptions to see how traffic and inquiries affect the estimated lifetime revenue of customers acquired in one month. The starting values are examples. This calculator does not measure lost revenue or predict what a redesign will achieve.

Use the same monthly period for visitors and leads.

Use distinct inquiries attributable to those visitors.

Your own estimate of the share that fits your business.

Use your observed rate or label it as an assumption.

Revenue across the customer relationship, before costs.

A scenario you choose, not a prediction from Stoute.

For example, adding 1 point changes a 2% conversion rate to 3%.

One month’s acquired customers

Customers under current assumptions
3.0
Customers in your scenario
3.0
Current cohort’s estimated lifetime revenue
$3,000
Scenario cohort’s estimated lifetime revenue
$3,000
Difference across those customers’ lifetimes
$0

Visitor-to-lead rate: 2.0% → 2.0%. Scenario conversion is limited to 0–100%. Fractional customers represent an average, not a literal customer count.

These amounts are gross lifetime revenue, not monthly cash flow, profit, or return on investment. The model holds qualification, close rate, and customer value constant. It excludes project costs, advertising, delivery costs, and payment timing.

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