Make it easy to find
Information about you
State what information you collect
There are many different types of information businesses collect about their customers and prospects, including:
- Phone number
- Email address
- Demographic information, such as gender and age
- Financial information, like credit card numbers or bank account numbers
- Information about transactions conducted on their site, such as purchases made or items viewed but not purchased
- Search queries entered into search engines, which reveal specific interests and needs of the user
What businesses can do with this information varies from company to firm. They may use it to send you promotional messages, such as coupons or special offers; deliver content that’s relevant to your interests; analyze the effectiveness of their marketing campaigns, or customize their sites’ range based on your preferences.
Explain how you will use the information
For example, suppose a user subscribes to a mailing list and purchases a product. In that case, their data may be stored in a database associated with that mailing list and the purchase. This is because both actions can be related. Suppose the user abandoned their shopping cart before they purchased something. In that case, they might be interested in receiving emails encouraging them to complete their purchase. If they completed their purchase, they might still be interested in emails offering them discounts or free shipping on future purchases.
To maintain a positive relationship with its users, you must be transparent about how you will use their data. You should explain what data you are storing, why you are storing it, and for how long (if applicable). You should let your users know who else has access to that information and when it will be deleted from your servers.
Protect your users