Small Business Guides Small Business Marketing Inbound Marketing Definition FAQ

What is Outbound Marketing?

March 13, 20171 min read

Outbound marketing is the exact opposite of inbound, where the tactics often involve “yelling” at potential customers to get them to check out your offer. Outbound practices can include cold emails, cold calls, display advertising, SEM. Typically, outbound marketing is a viable strategy when your business is looking for a quick win – getting a really nice offer out there for a large chunk of people to see quickly. Some forms of outbound marketing, such as cold or spam emailing, are largely frowned upon and can really damage your business’ credibility. When taking an outbound approach, be absolutely 100% sure that the content or offer you’re promoting is interesting to your audience and very well targeted. Examples of the types of clients which often see success with this digital marketing tool: temporary or seasonal businesses tend to do well with outbound efforts, as they often do not have the time to build an effective inbound campaign

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Explore a website growth scenario

Change the assumptions to see how traffic and inquiries affect the estimated lifetime revenue of customers acquired in one month. The starting values are examples. This calculator does not measure lost revenue or predict what a redesign will achieve.

Monthly website visitors

Use the same monthly period for visitors and leads.

Monthly website leads

Use distinct inquiries attributable to those visitors.

Leads that qualify (%)

Your own estimate of the share that fits your business.

Qualified leads that become customers (%)

Use your observed rate or label it as an assumption.

Lifetime revenue per customer ($)

Revenue across the customer relationship, before costs.

Assumed change in traffic (%)

A scenario you choose, not a prediction from Stoute.

Assumed conversion change (percentage points)

For example, adding 1 point changes a 2% conversion rate to 3%.

One month’s acquired customers

Customers under current assumptions: 3.0
Customers in your scenario: 3.0
Current cohort’s estimated lifetime revenue: $3,000
Scenario cohort’s estimated lifetime revenue: $3,000
Difference across those customers’ lifetimes: $0

Visitor-to-lead rate: 2.0% → 2.0%. Scenario conversion is limited to 0–100%. Fractional customers represent an average, not a literal customer count.

These amounts are gross lifetime revenue, not monthly cash flow, profit, or return on investment. The model holds qualification, close rate, and customer value constant. It excludes project costs, advertising, delivery costs, and payment timing.

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