What is Local SEO, and How Can it Help My Small Business?

You’ve probably heard of Search Engine Optimization (SEO), and you may have even employed it for your company. But, if you’re still trying to figure out how to draw local consumers to your webpage, then local SEO is a tool you should have in your arsenal.

Local SEO is much like traditional SEO, but it focuses on attracting local consumers specifically, in an effort to ensure that your business shows up at the top of the search results when someone searches for products or services you offer in your area. 80% of local search efforts convert. This statistic makes it essential to use local SEO for your business to focus on local traffic. 

There are many things to know about both traditional and local SEO and how to use them. Today, we will dive into everything you need to know about local SEO and how you can make the most of it. 

Local SEO Defined

Local SEO involves optimizing your company’s website to ensure people who live in your area can find your website when searching for related keywords. Local SEO is typically used by companies like shops and offices that rely on foot traffic into their physical location. 

The Importance of Local SEO For Big and Small Businesses

If you’re a business that wants to attract local consumers, then local SEO is essential for your business. Your website needs to be optimized so your potential customers can find your location and travel to your business. 

If you run an e-commerce-only store, you’re likely not to be worried much about focusing on local customers. If you own a physical store where consumers can come in and buy products, then you obviously want to take advantage of local SEO to make sure you’re reaching and attracting as many local consumers as possible. 

If you own a small business, then you know the importance of building relationships with your consumers. Word-of-mouth is one of the oldest forms of advertising, but even in small areas, people are primarily using Google to find products and services they want. This means it’s more important than ever to foster trust online through having a great website, an established presence on Google My Business, and a presence on the SERPs via local SEO.

How Can You Optimize Your Site to Appear in Search Engines?

If you have an address for your business, it’s easy to find in local searches. If you don’t have a street address, you can still add content about your area, but it could cause the search results to include unrelated content. 

Here are some ways to optimize your website to appear in local searches.

  • List your street address. Add certain tags to the code containing your address on your website. You can use the Yoast plug-in to do so. 
  • Get a Google My Business listing. Upload your photos and get verified. This will also help you obtain customer reviews. Ensure that your address, name, and phone number are identical to the ones on your website. 
  • List your address on your Facebook page. Facebook pages are a free service through the popular social networking company —  Facebook. Pages allow you a place to put your business information, including your address.
  • List your address to local directories. Include your name and phone number, as well as any other contact details. Clean up old address information that might still be lingering on the internet. This will prevent confusion and prevent your rankings from decreasing. 
  • Practice networking. Request that other companies that are similar to your business swap link to your websites. 
  • Keep track of your mentions. Check to see if your company is mentioned on social media and interact with them. Search engines will monitor whether your business feedback is negative or positive and rank you based on that information. 
  • Write about your location. Include your city or region in your content, not just in your address footer. Write about why you chose your location and how you can benefit your region with your expertise. 

Local SEO Marketing and Local SEO Citations

Google My Business listings, mentions on social media, quality websites, keeping your information consistent (including your name, address, and phone number) are all tools you can use to keep your business information listed and accessible online. 

Local SEO citations are mentions of your company information (name, address, and phone number) on the internet. They show on social media and local business directories, such as Yelp. The more citations you have, the more visible your business is online. Your search engine rankings will likely be higher as well. 

You Don’t Have to Be An SEO Wiz. We Can Help.

At Stoute Web Solutions, we do not sell marketing. We promote growth. Most agencies prioritize foosball tables and downtown views over results and action.

We are not that agency.

Sure, we like to have fun. And we do! But we never put our Ping-Pong skills ahead of the people who keep us in business: our clients.

Our decisions impact thousands of businesses around the world. More importantly, there are real people counting on us to grow their business. We’ve been providing a wide range of services to clients from different sectors, which include Website Design & Development, Website Hosting, AdWords Management, SEO, and PPC Campaign Management right here in Portland.

It is a responsibility and a privilege we take seriously.

Find out how we can be an advocate for your business.

Leave the first comment

Table of contents

Submit your RFP

We can't wait to read about your project. Use the form below to submit your RFP!

Gabrielle Buff
Gabrielle Buff

Just left us a 5 star review

Great customer service and was able to walk us through the various options available to us in a way that made sense. Would definitely recommend!

Stoute Web Solutions has been a valuable resource for our business. Their attention to detail, expertise, and willingness to help at a moment's notice make them an essential support system for us.

Paul and the team are very professional, courteous, and efficient. They always respond immediately even to my minute concerns. Also, their SEO consultation is superb. These are good people!

Paul Stoute & his team are top notch! You will not find a more honest, hard working group whose focus is the success of your business. If you’re ready to work with the best to create the best for your business, go Stoute Web Solutions; you’ll definitely be glad you did!

Wonderful people that understand our needs and make it happen!

Paul is the absolute best! Always there with solutions in high pressure situations. A steady hand; always there when needed; I would recommend Paul to anyone!

facebook
Vince Fogliani
recommends

The team over at Stoute web solutions set my business up with a fantastic new website, could not be happier

facebook
Steve Sacre
recommends

If You are looking for Website design & creativity look no further. Paul & his team are the epitome of excellence.Don't take my word just refer to my website "stevestours.net"that Stoute Web Solutions created.This should convince anyone that You have finally found Your perfect fit

facebook
Jamie Hill
recommends

Paul and the team at Stoute Web are amazing. They are super fast to answer questions. Super easy to work with, and knows their stuff. 10,000 stars.

Paul and the team from Stoute Web solutions are awesome to work with. They're super intuitive on what best suits your needs and the end product is even better. We will be using them exclusively for our web design and hosting.

facebook
Dean Eardley
recommends

Beautifully functional websites from professional, knowledgeable team.

Along with hosting most of my url's Paul's business has helped me with website development, graphic design and even a really cool back end database app! I highly recommend him as your 360 solution to making your business more visible in today's social media driven marketplace.

I hate dealing with domain/site hosts. After terrible service for over a decade from Dreamhost, I was desperate to find a new one. I was lucky enough to win...

Paul Stoute has been extremely helpful in helping me choose the best package to suite my needs. Any time I had a technical issue he was there to help me through it. Superb customer service at a great value. I would recommend his services to anyone that wants a hassle free and quality experience for their website needs.

Paul is the BEST! I am a current customer and happy to say he has never let me down. Always responds quickly and if he cant fix the issue right away, if available, he provides you a temporary work around while researching the correct fix! Thanks for being an honest and great company!!

Paul Stoute is absolutely wonderful. Paul always responds to my calls and emails right away. He is truly the backbone of my business. From my fantastic website to popping right up on Google when people search for me and designing my business cards, Paul has been there every step of the way. I would recommend this company to anyone.

I can't say enough great things about Green Tie Hosting. Paul was wonderful in helping me get my website up and running quickly. I have stayed with Green...