What is Email Marketing?
In 2014, email marketing was cited as the most effective digital marketing channel for customer retention in the United States. (eMarketer)There are two approaches to email marketing: The first approach is to utilize email marketing as an integral component of a well-rounded inbound marketing approach. In this approach, the focus is on building opt-in – also called permission – email lists by using original interesting content on the website or landing page to entice potential customers to sign up to receive more content like this in the future. Businesses which build their own email lists tend to see open rates and click-through-rates much higher than those who “rent” or purchase email lists. However, this process involves quite a bit of work, so many businesses choose to outsource their list building to companies with a significant amount of resources dedicated to this, such as a digital marketing agency. The second option is to work with an agency and use the agency’s email lists or email vendor resources to reach out to a significant list of potential customers in their area. This approach tends to require much less effort from the business owner, but also may not provide results as significant as those seen through organic email list growth. Email marketing can be content based or promotion based, or a mix of both. Which you choose will depend on multiple variables, one of which is the type of business you have, another is your marketing goals. Examples of the types of clients which often see success with this digital marketing tool: almost every type of business can benefit from email marketing
Explore a website growth scenario
Change the assumptions to see how traffic and inquiries affect the estimated lifetime revenue of customers acquired in one month. The starting values are examples. This calculator does not measure lost revenue or predict what a redesign will achieve.
Use the same monthly period for visitors and leads.
Use distinct inquiries attributable to those visitors.
Your own estimate of the share that fits your business.
Use your observed rate or label it as an assumption.
Revenue across the customer relationship, before costs.
A scenario you choose, not a prediction from Stoute.
For example, adding 1 point changes a 2% conversion rate to 3%.
One month’s acquired customers
- Customers under current assumptions
- 3.0
- Customers in your scenario
- 3.0
- Current cohort’s estimated lifetime revenue
- $3,000
- Scenario cohort’s estimated lifetime revenue
- $3,000
- Difference across those customers’ lifetimes
- $0
Visitor-to-lead rate: 2.0% → 2.0%. Scenario conversion is limited to 0–100%. Fractional customers represent an average, not a literal customer count.
These amounts are gross lifetime revenue, not monthly cash flow, profit, or return on investment. The model holds qualification, close rate, and customer value constant. It excludes project costs, advertising, delivery costs, and payment timing.
Have a specific WordPress improvement in mind? Describe it in a written inquiry.
