Strategic Plan is just a Trip Plan for your Overland Business

Before any adventure is taken you develop a trip plan. Learn how to adapt this process to work for you to develop a strategic plan for your overland business.

Plotting for Adventures. Drawing indicator on the Map

I get it planning can zap a lot of the fun out of the excitement of planning your next great overland adventure. But taking the steps to develop this plan allow for you to have a better understanding on your adventure, route, and needed repairs or accessories for your rig. In the end creating a trip plan for your adventure allows you to become more relaxed and have more fun on your expedition because you know all your bases are covered. Creating a strategic plan for your overland business will be created in much the same way.

You might be one to grab your boots and jump in your truck and off you go. This can easily get you off course, lost, or even in a bad situation down the trail.

When you develop your plan you’re setting yourself up for a successful adventure. Similarly when you develop a strategic plan for your overland business you’re setting your business up for success.

The Basics

In a trip plan you start out with where you’re going. You map out any GPX tracks, maps that you’ll need, and even check on forest road closures. A successful strategic plan for your overland business is just the same except that inplace of GPX tracks, you’ll have business goals and instead of road closures you’ll have a SWOT analysis to allow you to understand where you might need a helping hand or find a way around issues in your existing processes that might create a “road block.”

Once you know where you’re going you start to figure out how to get there. For an overland trip plan, you calculate miles and tanks of gas. For a strategic plan you’ll calculate milestones and business goals.

Are there any points of interest that you’ll want to leave your predetermined route to see? ie. Are there any new staff you want to bring on or products that you want to launch along the way.


Just like preparing your overland adventure you need to prepare your business. For your vehicle it might just be a fluid and pressure check and off you go, but more than likely you’ll want to ensure you have all of that done in addition to rotating tires, checking alignments, and inspecting the brakes. Of course you’re not going to want to wait until the last moment to get these things completed.

When developing your strategic plan for your overland business it’s often the small things that get overlooked that become a much larger issue down the road. Do you have the budget to tackle all the things you want to do? Do you have the skills to do all of these tasks or should you look for external assistance to help with some of these tasks? These are just some of the questions you’ll need to ask yourself when developing the strategic plan for your business.

Be Flexible

With any good plan there will be things that change on the fly after you develop your trip plan. It could be a flat tire or broken part on your adventure before you even get to the first trail. These things happen and it sucks when they do, but allow yourself to be flexible will allow you to beable to work with these types of set backs.

For your strategic plan you might have lost a critical employee or you made a budgeting mistake which could be your set back. When these things happen make sure you take a step back from the situation and review your initial strategic plan again. Is this set back large enough that you can no longer proceed down the trail or is it something that you might just need to accomodate for in your plan. Be flexible with your strategy as it’s not something thats set in stone it’s more a guideline to how to acheive your goals.

Learn as you go

Each new trip or strategic plan is an opportunity to improve your overall knowledge, innovate processes, and build on the experiences of the last one.

When you go through different areas of your stragetic plan for your overland business make sure you reflect on your plan again and learn from what you’re doing. You’ll quickly learn area’s of opportunity and ways to make it easier for you to complete that task next time.

A strategic plan for your overland business is something that will forever change with time. It’s fluid and you’ll be able to work around any obsticles in your way. The most important portion of your plan is knowing the end goal and what actions will get you there.

Without defining a clear focus to your overland business you’ll get lost in the maze of back country.

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