What is Search Engine Marketing (SEM)?

Search Engine Marketing is a marketing tool which allows advertisers to appear higher in search rankings. As opposed to Search Engine Optimization (SEO), SEM relies on paid advertisements, rather than organic reach, to push a link to the top of the search results. SEM is a numbers game, and it can be a difficult one to play for many business owners. A main component of SEM is pay-per-click (PPC) advertising, which is usually done on search engines like Google, Bing and Yahoo, where an advertiser bids on keywords to appear higher in search results and then pays for each click. Due to the numerous technical challenges, SEM can be a time-consuming activity and if done incorrectly can be a major drain of time and resources. Examples of the types of clients which often see success with this digital marketing tool: clients which offer promotions or offers often benefit from this product