How can you make your WordPress article stand out against the tens of millions published each month?
- Build your headlines and descriptions well: headlines and descriptions are often crafted with the idea of producing a clickbait title or remaining as optimized as possible for search engines. Create a headline and a title that search engines can pick up but that people will be attracted to read as well. Don’t simply create a meta-tag or title that will draw people in either, users are becoming extremely skeptical of clickbait so your title needs to remain factual and about your article.
- Do a bit of testing: the good news about social media and your mailing list is that this is an audience that’s extremely loyal to your niche and your brand. They also serve as an excellent test audience. Posting a title for a blog to twitter or as a headline in an email could be a great way to test out several different titles so that you can find a wording that attracts to the most new users.
- Find your voice: creating a distinctive brand for your blog and maintaining the same type of writer’s voice throughout your content will make original and easy to spot online. Spend real time creating your blogs and content so that you can produce a distinct voice.
- Consider promotion: If you find content that works very well at bringing people into your website, you should consider promoting it on other websites or potentially using ads to promote that content. Paying for ads or promoting one page of your blog can be a great way to make sure that the content which is voted most interesting, is doing its job to attract new users.
Explore a website growth scenario
Change the assumptions to see how traffic and inquiries affect the estimated lifetime revenue of customers acquired in one month. The starting values are examples. This calculator does not measure lost revenue or predict what a redesign will achieve.
Use the same monthly period for visitors and leads.
Use distinct inquiries attributable to those visitors.
Your own estimate of the share that fits your business.
Use your observed rate or label it as an assumption.
Revenue across the customer relationship, before costs.
A scenario you choose, not a prediction from Stoute.
For example, adding 1 point changes a 2% conversion rate to 3%.
One month’s acquired customers
- Customers under current assumptions
- 3.0
- Customers in your scenario
- 3.0
- Current cohort’s estimated lifetime revenue
- $3,000
- Scenario cohort’s estimated lifetime revenue
- $3,000
- Difference across those customers’ lifetimes
- $0
Visitor-to-lead rate: 2.0% → 2.0%. Scenario conversion is limited to 0–100%. Fractional customers represent an average, not a literal customer count.
These amounts are gross lifetime revenue, not monthly cash flow, profit, or return on investment. The model holds qualification, close rate, and customer value constant. It excludes project costs, advertising, delivery costs, and payment timing.
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