Developing a landing page may sound like an easy task, and it can sometimes be, but it needs to be stressed that landing pages are an essential part of lead conversion and take research and consideration to target your ideal clientele. If you want to generate leads for your business, then having a landing page is vital. You could be missing out on a crucial opportunity of turning visitors to your webpage into something more.

At Stoute Web Solutions, we offer Website Care Plans, Managed WordPress Hosting, SEO, and Web Design Services. We understand the importance of growing your business, and we are known for delivering results. Our top-notch SEO services and head-turning Portland Web Design make our clients stand out from the competition. We create long-lasting impressions by redefining the ever-expanding digital landscape.

In this article, we will explore exactly what a landing page is and the benefits that come with having well designed landing pages, as well as how a landing page can help you reach your business goals.

What is a Landing Page?

A landing page offers users resources from your business in exchange for their contact information. A landing page can capture the contact information by using a lead-capture form, and visitors can give you details such as their email address, name, and job title. A landing page will be a single web page designed for a specific advertising or marketing campaign. This page is called a landing page because visitors land after clicking a link from your ad or marketing campaign.

A good landing page will have the goal of focusing on a particular stream of traffic. A landing page typically targets people interested in the product or service your business is offering and will convert a high percentage of visitors into leads. Landing pages aren’t like the other pages that will be on your site. A landing page will encourage visitors to take a specific action, usually with a call to action.

What Should Be On A Landing Page?

Any landing page that you have designed must communicate the value of your product or service to the visitors in exchange for their contact information. On your landing page, you will also want to include a form and language that instructs your visitors to provide their information for the offer you’re providing.

Here are some of the most tried and tested offerings:

Newsletter Subscription

If you write a lot of blog content on your websites on similar topics, you could use this content to offer your readers an emailed newsletter that they will subscribe to. This gives your visitors the inside scoop on the latest content in your industry or niche. You can include a call-to-action on your blog posts that will invite your readers to subscribe to a newsletter or blog. The call-to-action should provide a link that will lead to your landing page to enter their contact information to become an addition to your email list.

Free Trial of a Product or Service

If you want to offer your visitors a free trial of your product, then a landing page could be your best bet. By bringing users to a landing page where they can sign up for a free demo of your product, you are building a relationship with your customers while also giving them a reason to trust you. You can ask the customer to provide you with information about their job title, name, email address, and anything else you deem fit in exchange for a free look into your product. This is also an excellent segue to provide them with a positive introductory customer service experience and an avenue to continue to market to them in the future.

Online Course Enrollment

If you are providing an online course for your customers, then it should have a landing page of its own. A landing page will invite new customers to sign up for a class that you offer while also capturing their information. This is another excellent way for you to create a customer relationship that builds on their trust in your industry knowledge and offers increasingly complex or desirable courses that appeal to their interests or industry.

Benefits of Having a Landing Page

Insight to Your Target Audience

Creating many various landing pages with segmented offers will allow you to track which topics have the highest rate. This can help you gain insight into what your audience is interested in. You can then use this data to create a personalized marketing strategy that is more targeted to those that fit your data. Not only do landing pages tell you which contains your target audience likes best, but it also tells you which channels that your leads prefer. These pages can even be unlisted so that they are only available to visitors who arrive by a specific link provided in a targeted ad or other exclusive marketing channel.

By having targeted landing pages, your marketing team will define your marketing strategy even further. You are enabling more engagement with content on the channels your audience is using.

Landing Pages Increase Conversions

Having a page that directly ties to an offer is essential for providing value to your target customers. Landing pages encourage new website visitors to provide you with information in exchange for your product or service, and should leave them feeling like they were fairly compensated for their information (or better yet, that they benefited greatly from the exchange).

A landing page will be the key to increase conversions and provide a great user experience. You’ll notice that many companies will send their email, social media, or advertising campaigns to their home page. This can create an immense missed opportunity — when you know how to stream your target audience to a landing page, you increase the likelihood of converting that traffic into leads.

Increase Brand Value

A well-designed landing page can be used to impress new customers and then turn them into leads. This can come from you showing off the valuable products or services your company has to offer. Your landing page will be the place you share with your visitors what you are offering and how that can solve their problem. Ideally, this then leads them to discover how much more they can benefit from your other offerings, once they’ve gotten a taste.

Landing pages shouldn’t be boring. Take the time to make sure your landing page is interactive and engaging. This will increase brand awareness and help convince visitors of the value of your brand.

The Best Website Design Portland Has To Offer

A landing page can be one of the best tools in your marketing kit. It will allow you to convert qualified leads into sales. In turn, you are getting more motivated clicks and creating a relationship with your visitors. If you aren’t a web design guru, don’t worry — you don’t have to build it yourself.

At Stoute Web Solutions, we specialize in creating custom website care plans, managed WordPress hosting, SEO, and web design services. Based in Portland, Oregon, we are ready to help your business grow and specialize in working with small and medium-sized businesses with affordable SEO services and web design.

If you would like to take your business to the next level, please reach out to us to schedule a consultation today.

Leave the first comment

Table of contents

Submit your RFP

We can't wait to read about your project. Use the form below to submit your RFP!

Gabrielle Buff
Gabrielle Buff

Just left us a 5 star review

Great customer service and was able to walk us through the various options available to us in a way that made sense. Would definitely recommend!

Stoute Web Solutions has been a valuable resource for our business. Their attention to detail, expertise, and willingness to help at a moment's notice make them an essential support system for us.

Paul and the team are very professional, courteous, and efficient. They always respond immediately even to my minute concerns. Also, their SEO consultation is superb. These are good people!

Paul Stoute & his team are top notch! You will not find a more honest, hard working group whose focus is the success of your business. If you’re ready to work with the best to create the best for your business, go Stoute Web Solutions; you’ll definitely be glad you did!

Wonderful people that understand our needs and make it happen!

Paul is the absolute best! Always there with solutions in high pressure situations. A steady hand; always there when needed; I would recommend Paul to anyone!

facebook
Vince Fogliani
recommends

The team over at Stoute web solutions set my business up with a fantastic new website, could not be happier

facebook
Steve Sacre
recommends

If You are looking for Website design & creativity look no further. Paul & his team are the epitome of excellence.Don't take my word just refer to my website "stevestours.net"that Stoute Web Solutions created.This should convince anyone that You have finally found Your perfect fit

facebook
Jamie Hill
recommends

Paul and the team at Stoute Web are amazing. They are super fast to answer questions. Super easy to work with, and knows their stuff. 10,000 stars.

Paul and the team from Stoute Web solutions are awesome to work with. They're super intuitive on what best suits your needs and the end product is even better. We will be using them exclusively for our web design and hosting.

facebook
Dean Eardley
recommends

Beautifully functional websites from professional, knowledgeable team.

Along with hosting most of my url's Paul's business has helped me with website development, graphic design and even a really cool back end database app! I highly recommend him as your 360 solution to making your business more visible in today's social media driven marketplace.

I hate dealing with domain/site hosts. After terrible service for over a decade from Dreamhost, I was desperate to find a new one. I was lucky enough to win...

Paul Stoute has been extremely helpful in helping me choose the best package to suite my needs. Any time I had a technical issue he was there to help me through it. Superb customer service at a great value. I would recommend his services to anyone that wants a hassle free and quality experience for their website needs.

Paul is the BEST! I am a current customer and happy to say he has never let me down. Always responds quickly and if he cant fix the issue right away, if available, he provides you a temporary work around while researching the correct fix! Thanks for being an honest and great company!!

Paul Stoute is absolutely wonderful. Paul always responds to my calls and emails right away. He is truly the backbone of my business. From my fantastic website to popping right up on Google when people search for me and designing my business cards, Paul has been there every step of the way. I would recommend this company to anyone.

I can't say enough great things about Green Tie Hosting. Paul was wonderful in helping me get my website up and running quickly. I have stayed with Green...