How to Reach the Millennial Generation with Social Media
Getting anyone to notice you on Facebook is a challenge. Reaching the Millennial generation is just near impossible.>> Tweet this Message <<IDG Research Group asked millennials in the tech industry what topics interest them most and what gets them to visit a website. The results from this study were fascinating and can be applied to any business – not just tech. For example:
- 75% of millennials wanted news
- 59% of millennials wanted information about travel
- 62% were interested in food
- 50% of millennials relied on video sharing sites like YouTube – compared to only 29% of the 35+ crowd
- 52% of millennials relied on retailer websites – compared to 41% of people older than 35
59% of millennials use social media to find information – compared to only 29% of 35+’ers.
What Gets Millennials to their Favorite Websites?
Now that we understand how to reach them, let's look into what gets them to their favorite websites. Millennials look for beautiful photos, concise copy & engaged communities from their favorite websites.- 76% of millennials said their favorite websites had easy to understand the content.
- 54% of millennials said their favorite websites had the ability to consume content on the phone (Mobile Friendly)
- 88% of millennials said the best websites had content that was both reliable and accurate
- 59% of millennials said their favorite websites had great graphics and images
- Straightforward, unbiased content
- Multiple Viewpoints
- Good Community/User Reviews
- Content relevancy to career/aspirations
- Respected author or brand
- Content was short and concise
Takeaways: How to use this information
These statistics make it easy to determine where to improve your social media marketing to attract the millennial generation to your page.- Use high-quality images
- Integrate brief status updates – about 100 characters is possible
- Respond to everyone who comments on your page
- Ensure the content you’re posting is relevant to your fans
Explore a website growth scenario
Change the assumptions to see how traffic and inquiries affect the estimated lifetime revenue of customers acquired in one month. The starting values are examples. This calculator does not measure lost revenue or predict what a redesign will achieve.
Use the same monthly period for visitors and leads.
Use distinct inquiries attributable to those visitors.
Your own estimate of the share that fits your business.
Use your observed rate or label it as an assumption.
Revenue across the customer relationship, before costs.
A scenario you choose, not a prediction from Stoute.
For example, adding 1 point changes a 2% conversion rate to 3%.
One month’s acquired customers
- Customers under current assumptions
- 3.0
- Customers in your scenario
- 3.0
- Current cohort’s estimated lifetime revenue
- $3,000
- Scenario cohort’s estimated lifetime revenue
- $3,000
- Difference across those customers’ lifetimes
- $0
Visitor-to-lead rate: 2.0% → 2.0%. Scenario conversion is limited to 0–100%. Fractional customers represent an average, not a literal customer count.
These amounts are gross lifetime revenue, not monthly cash flow, profit, or return on investment. The model holds qualification, close rate, and customer value constant. It excludes project costs, advertising, delivery costs, and payment timing.
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