If you’re looking for a little extra evidence to persuade someone that your product or service lives up to its claims, testimonials are just what you need. But why should you use video testimonials?
- Video testimonials can help boost engagement on social media platforms such as Facebook and YouTube. If you post videos on these platforms, they will be more likely to get shared and shown on news feeds than text-based posts.
- Video testimonials help convert visitors into leads, which helps increase the number of tips that turn into new and repeat customers.
- Video testimonials can be used in other marketing materials such as email campaigns or webinars, which helps build trust with potential customers who may not have heard about your company before.
This article will show you a few simple ways to get video testimonials.
Ask them in an email
Email is still one of the most effective ways to reach customers. Include a link to a landing page where they can record their video and submit it back to you so customers can easily find where they can record themselves.
Make sure you frame the request as something positive that will help both parties—for example, saying “we appreciate your feedback” or “we want to hear from our customers”—so people won’t be put off by asking for their opinion. You can also offer an incentive for anyone who complies with the request (such as a discount coupon).
Share other testimonial videos
The power of your customers’ personal stories is one of the most effective ways to promote your brand. When you share video testimonials by other customers, it’s a great way to inspire others to share their own.
Video testimonials are more than a story—they’re an opportunity for customers to express their emotions and share what they love about your brand. Customer testimonials are an essential part of your marketing strategy. If you want to make a lasting impression on your audience, you need to share compelling stories about the real people who have been affected by your product or service.
However, it’s essential to ask permission before sharing someone else’s video, especially if sensitive topics involve medical conditions or family issues. You don’t want to make anyone feel uncomfortable by sharing their story without asking permission first! If you’re unsure whether people will agree with this idea, send them the link privately and ask for feedback before posting anything publicly—that way, no one will be surprised (or upset) when they see themselves online later on.
Send a video of your own
When you ask for a video, you’re asking for a lot. You’re asking your followers to take the time to respond, think about their experiences and how they’d like to share them, and even create a video that they can then post if they’re able! That’s why it’s crucial to let them know that you’re interested in hearing their feedback by sending them a short clip of yourself explaining how you want them to answer the questions. This approach can help break down any initial awkwardness and make it easier for them to participate.
Interview a customer
Asking your customer to record a video is a great way to get your brand message across. Yet, not every customer will be happy to do so. If they are reluctant, you can interview your customer to help them overcome their hesitations.
Interviewing your customer is a fantastic alternative to asking them to record their video from scratch. Ask them questions about their experience with your brand, and then turn it into a short video. This approach is less intrusive and will allow you to get more information out of the customer than if you asked them to create something on their own.
This approach can also help you uncover things that aren’t clear in a written review. For example, if someone mentions they were disappointed with a particular aspect of your product or service, ask them why they were disappointed. You may find out that the problem was caused by something you didn’t realize was an issue.
Make sure you have a good camera and microphone to record the interview. You don’t want to end up with bad audio quality or blurry video.
Conclusion
Like other forms of marketing, video testimonials have many benefits. They are visually appealing, and they humanize your business in the eyes of the consumer. More than that, though, video testimonials increase your website’s credibility by showing customers what others have to say about you—and what better way to do so than with video? So don’t miss out on these great opportunities and create video testimonials from your clients today!
