It’s a massive challenge for small and medium-sized businesses to develop fresh and relevant content for their websites. Producing it can seem like a painful process that devours your day.
Creating fresh, relevant content is essential for the success of your business. This will keep your website visitors engaged and make them want to hang around longer, share the site with others or return in the future. It would be great if it were a simple, straightforward task that would take no time.
It doesn’t take an expert to create excellent content for your business. Get started with a few simple pointers where you’ll learn how to make your first blog post in minutes.
Have a clear goal
A goal is an essential aspect of content creation. Without a goal, your content will be scattered and poorly thought out. If you don’t know who your audience is or where you want to take your content, your ideas will be all over the place. It’s so easy to get bogged down with ideas you never actually get around to creating. We’ve all been there before.
A clear goal makes it much easier to create content because then you can focus on getting one thing done first instead of spreading yourself thin trying to do lots of different things at once. A clear goal allows you to narrow in on a specific area of expertise and create more valuable and unique content for your audience.
A good example of a clear goal is an educational institution trying to attract more applicants by creating informative articles about their program and how it can benefit students. Another example is an eCommerce store that wants to increase sales by creating interesting blog posts about new products they sell online.
Understand your audience
Many different factors go into creating compelling content for your audience. It’s challenging to write about topics that won’t interest your readers, and it’s easy to fall into a rut where you’re recycling the same old topics or covering the same information repeatedly. You might think you’re providing content that is perfect for your audience. Still, if your company doesn’t have a firm grasp of who its audience is, it cannot be easy to create something they will find interesting.
One way to ensure that you’re always writing good content is by determining what types of things your audience enjoys reading about. If you know who your customers are, you’ll be able to tailor your content to meet their needs and will benefit from increased engagement with your product or service.
There are a few ways you can learn more about who reads your content. One way is to offer surveys to visitors to your website. If you’re struggling with coming up with questions for these surveys, here are some examples: What’s the biggest issue in the world today? What career do you want? Who’s your favorite celebrity? What is one thing about yourself that no one knows?
You don’t need to write a novel.
You don’t need to write much content for your blog post because you only have seven-minute to attract the most attention from the internet audience. That’s why it’s a good idea to abide by the 1,000-word rule: if you can get everything across in 1,000 words or less, you should be just fine. That way, you won’t need to stretch and strain yourself when working on your article; you can focus on conveying your message clearly and concisely.
And whether you’re writing about something light-hearted or severe, the 1,000-word rule is still the same: write enough content so that people understand what you are trying to say and get the gist of your topic. This means that if you are writing about removing stubborn stains from clothing, use illustrations and visuals to show people how it’s done rather than trying to explain things solely with words.
Write first and edit later.
Coming up with good ideas is like getting a hole-in-one in golf. You have to keep swinging until you do. The problem is that when we write down our thoughts, we immediately start trying to improve them. The result is usually that we lose the original idea.
You don’t worry about spelling, grammar, or using the right word when writing an essay. That’s what editors are for. The same goes for writing your ideas: get them on paper or screen at first; it doesn’t matter if they need editing later. Write them down as fast as possible without worrying about anything other than getting the idea out of your head and onto paper (or screen). Sometimes great ideas get lost. We stop ourselves from writing them down because we think they’re not good enough yet, but if we don’t write them down, we’ll never see them again.
Sometimes when we are writing, we get stuck. Maybe it’s writer’s block, or perhaps it’s just that we can’t find the right words. When we’re writing something important to us or something we’re trying to explain in a new way, the difficulty of getting started can be a significant hurdle.
When you need to break through a wall of writer’s block or when you can’t find the right words, try recording yourself as you talk through your ideas. You’ll be surprised at how easy it is to find your voice and get on track. If you have someone important in your life who is willing to listen and has a good attention span, they can help you guide your thoughts onto paper or the computer.
Suppose you’re worried about privacy or don’t want someone else to see what you’ve written so far. In that case, several apps will record your conversation without leaving your phone on.
Transcription is the process of converting a recording into a written blog post. It’s an alternative to writing your post directly from scratch, but it has some essential benefits. Writing from scratch takes a lot of time and effort, and sometimes you can’t be in front of your computer for that long. Having a transcript allows you to edit the recording into a written format, which is much quicker than typing out every word yourself.
If you love recording your thoughts but also want to make sure that you can save your recordings for later, there are some helpful transcription tools. HappyScribe and Otter.ai are two tools that allow you to transcribe your audio or video quickly and easily after the fact using voice recognition technology.
Get the content done with Stoute Web Solutions!
There are many strategies for creating engaging content and ensuring your online presence is satisfactory. Finding the best one for you might involve experimentation and trial and error. Still, the payoff will be worth it when it’s time to build websites for your clients or get your name out there. If you need help with your content, Stoute Web Solutions will help you!