Assign campaign and website owners
Your advertising provider should own campaign decisions, spending instructions, and ad performance reporting. The website request should identify the approved destination, content, and required functionality.
Name the person who approves website changes. This avoids conflicting feedback when the business, a marketer, and the website team are all involved.
Check the visitor journey
Make the page consistent with the offer the visitor expects. Explain the service or product, important conditions, and the next action in plain language.
Check the relevant form or purchase path and confirm where inquiries go. Agree how any test submissions or test transactions will be handled before testing a live system.
Specify measurement requirements
If tracking changes are requested, supply the intended events, account owner, and approved requirements. The website team needs a concrete implementation brief, not just a request to track everything.
Coordinate consent and privacy requirements with the people responsible for them. Installing a tag does not establish the accuracy of attribution or the quality of the resulting leads.
What Stoute can help with
We can assess WordPress landing pages, approved content, form changes, and suitable tracking implementation as scoped website work. Review the scope and schedule before committing a campaign launch.
We are not taking on new Google Ads management engagements. Existing clients should continue to use the portal for requests covered by their agreement.
Common questions
Can you take over our Google Ads account?
We are not accepting new paid-ad management retainers. Choose an advertising provider for campaign ownership; our focus is the WordPress website.
Are landing pages included in Care?
A small edit may fit the support allowance after review. A new page, layout, integration, or campaign implementation may need a separate project scope.
Will a new landing page guarantee more leads?
No. We can define and check the website deliverable. Lead volume and quality depend on the offer, audience, campaign, and other factors.