Define the work you need
Start with the customer journey: finding the business, understanding the offer, making an inquiry, and receiving a reply. Write down where you have evidence of a problem and where you still need to investigate.
A campaign provider might manage traffic and messaging. A website team builds and maintains the pages those visitors use. One business may need both, but the work should still have separate owners and clear deliverables.
Compare proposals by responsibilities
Ask who writes and approves content, builds pages, manages advertising accounts, and checks incoming inquiries. Include reporting, subscriptions, and website implementation in the scope comparison.
Agree who handles an urgent website problem and who answers campaign questions. A shared list of responsibilities is more useful than assuming that a full-service label covers every request.
How Stoute fits into the work
Our current focus is WordPress design, hosting, care, and maintenance. We can assess approved page content, layout changes, and specific WordPress implementation requested by your marketing provider.
We are not taking new ongoing SEO or paid-ad management retainers. Larger website changes receive a separate written scope, and Care requests are assessed against the plan allowance.
Keep decisions in writing
Give each request an affected page, the intended change, supporting material, and a named approver. Your team can review the recommendation without adding a routine meeting to the calendar.
For existing clients, the portal keeps the request, answers, and approvals together. For a new website project, start with the written brief so we can assess fit and the next step.
Common questions
Do you still offer full-service digital marketing?
Our new-client offer focuses on WordPress websites, hosting, and care. Choose a separate provider for ongoing SEO or advertising management.
Can our marketer send website requests?
Yes, with the appropriate access and a clear client approval process. We assess each request for scope and confirm any work outside the agreement.
Does a redesign include a marketing strategy?
The project defines website goals, pages, and functionality. Campaign strategy and ongoing acquisition work are separate responsibilities.