Glossary Term
Yahoo! Japan
History and Industry Affiliations
- Yahoo! Japan was founded in 1996 as a joint venture between SoftBank and Yahoo! Inc.
- It went live on April 1, 1996.
- Yahoo! Japan was listed on JASDAQ in November 1997.
- In January 2000, it became the first stock in Japanese history to trade for more than ¥100 million per share.
- The company was listed on the Tokyo Stock Exchange in October 2003 and became part of the Nikkei 225 stock market index in 2005.
- Yahoo! Japan was a founding member of the Japan Association of New Economy (JANE) in February 2010.
- It later joined Keidanren (Japan Business Federation) in July 2012.
- Yahoo! Japan withdrew from JANE in March 2012.
- Rakuten CEO Hiroshi Mikitani led JANE.
- Yahoo! Japan's partnership with Google on search engine technology is set to expire in 2025.
Design
- Yahoo! Japan continues to use a site design similar to the one used prior to 2007 internationally.
- The international Yahoo logo used before 2013, colored red, is also used.
- The design has remained consistent over the years.
- It maintains a recognizable and familiar look.
- The design is distinct from the design used by Yahoo! internationally.
Services
- Yahoo! Japan offers various web-based services and apps.
- Ymobile, a subsidiary of SoftBank, provides mobile telecommunications and ADSL services.
- Yahoo! Japan Mail is a separate service operated in Japan.
- Yahoo! Japan Auctions is Japan's largest Internet auction service.
- Yahoo! Japan T-Point is a rewards program for earning and redeeming points.
Recent Developments and Acquisition/Partnerships
- In 2019, Yahoo! Japan changed to a holding company structure and came under Z Holdings, a subsidiary of SoftBank Group.
- In 2021, Line Corporation also became part of ZHD.
- In 2023, Yahoo Japan merged with ZHD and its five subsidiaries to form LY Corporation.
- Yahoo! Japan is aiming to compete with U.S. tech giants Google, Amazon, Facebook, and Apple, as well as Chinese tech giants Baidu, Alibaba, and Tencent.
- The merger with Line gives Z Holdings access to additional Asian markets: Taiwan, Thailand, and Indonesia.
- Verizon bought Yahoo's core business for $4.8 billion in a digital ad push.
- SoftBank tightened its grip on Yahoo Japan through a $2 billion deal with Altaba.
- Yahoo Japan operator, Line, merged to take on foreign tech giants.
- Yahoo Japan obtained trademark rights for the Yahoo brand for 178 billion yen.
- Yahoo Japan weighed ending its search engine deal with Google.
Other Facts and Statistics
- Yahoo Japan's future looks bright unlike its U.S. counterpart.
- Yahoo Japan decided to keep its name and services despite the U.S. sale.
- GeoCities, a part of internet history, died in March 2019.
- Yahoo Japan's website became unavailable to most of Europe.
- T-Mobile US holds a 4.5% stake in Yahoo! Japan, and GungHo Online Entertainment holds 3.80%.