Danny Sullivan (technologist)

Biography and Early Career - Danny Sullivan was born in 1965 in California. - He graduated from the University of California, Irvine. - Sullivan worked as a reporter for the Los Angeles Times and the Orange County Register. - He co-founded Maximized Online with Ken Spreitzer. - Sullivan popularized the term 'Search Engine Marketing' in an article on Search Engine Watch. Affiliated Website - Search Engine Watch - Sullivan started Search Engine Watch in June 1997. - He sold it to MecklerMedia (now Jupitermedia) in November of the same year. - Search Engine Watch is considered a must-read by Matt Cutts of Google and the most authoritative source on search by Tim Mayer of Yahoo! - Sullivan organized the Search Engine Strategies conference multiple times a year. - He left Search Engine Watch in 2006 but continued participating in SES through 2007. Affiliated Website - Search Engine Land - Sullivan founded Search Engine Land in 2006. - The website covers search engine marketing, search engine optimization, and paid search advertising. - It is well-known for sharing information about keyword research and trends in search marketing. - Stories from Search Engine Land have been cited numerous times by other media outlets. References - Smallbiztrends.com: The Master of Google's Search Algorithm Sits Down for a Q&A (September 2016) - CNBC: Meet the man whose job it is to reassure people that Google search isn't evil (June 2018) - USA TODAY: Got a search engine question? Ask Mr. Sullivan (August 2006) - The New York Times Web Archive: Helping Webmasters Land in Search Engines Nets (March 2000) - Search Engine Watch: Search Engine Marketing: You Like It, You Really Like It (December 2001) Current Role at Google - Sullivan joined Google as an adviser in October 2017. - He serves as Google's public Search Liaison. - Sullivan helps people better understand search and provides public feedback to Google. - He retired from his position as chief content officer at Third Door Media in June 2017. - Sullivan transitioned to his role at Google after retiring from Third Door Media.