Local SEO, or Local Search Engine Optimization, is a way to help people find businesses and information in their local area using online searches. Just like when you search for something on the internet, Local SEO helps search engines, like Google, show results that are specific to your town or city. This helps people find nearby businesses or services they need, and it helps local businesses get more customers. Local SEO is important for businesses that want to be easily found by people in their community.