Granberg International

Granberg International carries a legacy that stretches back to 1957 — a family-owned American manufacturer whose founder, Elof Granberg, revolutionized the forestry industry not once, but multiple times. From the iconic Alaskan MKIII chainsaw mill to the first portable 12-volt chainsaw sharpener, Granberg's products have earned a global reputation for precision, durability, and ingenuity. But by the time they approached Stoute Web Solutions in 2014, their digital presence told a very different story.

Their website was aging and outdated, failing to reflect the craftsmanship and heritage behind the brand. Perhaps most critically, it was not mobile-friendly — a serious liability as smartphone usage surged among their customer base of loggers, woodworkers, and outdoor enthusiasts worldwide. The ecommerce experience was equally frustrating: there was no real-time shipping calculation, no ability to offer bundled product packages, and the checkout process lacked the modern payment options customers had come to expect. Sales were being left on the table every single day.

For a company whose founder built his life's work on the belief that products must be affordable, accurate, and well designed, having a website that was none of those things was more than an inconvenience — it was a contradiction of everything the Granberg name stood for. The family knew it was time to bring their digital storefront up to the same standard as their American-made products.

Stoute Web Solutions began the engagement with a comprehensive brand audit, taking a deep dive into Granberg International's product catalog, customer journey, competitive landscape, and technical infrastructure. The goal was clear: build a modern, mobile-first ecommerce experience that honored the brand's rich history while delivering the functionality today's online shoppers demand. Every decision — from design to development — was made with the end customer in mind.

The team designed and developed a fully custom responsive website built on WordPress and WooCommerce, ensuring a seamless shopping experience across all devices. Real-time shipping calculation was integrated directly into the cart and checkout flow, eliminating one of the biggest friction points for customers. Bundled product offerings were introduced to increase average order value and help customers find the right combination of tools for their specific needs. Stripe and PayPal were integrated as checkout options, giving customers the flexibility and security they expected.

On the backend, Stoute Web Solutions executed a custom NetSuite integration to synchronize inventory, orders, and customer data — giving the Granberg team a streamlined operational workflow that could scale with their growth. Throughout the build, the team maintained close collaboration with the Granberg family to ensure the site authentically represented their brand story and product expertise.

With the technical foundation in place, Stoute Web Solutions implemented an ongoing SEO strategy focused on product and category optimization. Each product page was carefully crafted with targeted keyword research, optimized metadata, and structured content designed to rank for the specific search terms Granberg's customers were using to find chainsaw mills, sharpeners, and forestry accessories online. This was not a one-time effort — it became a continuous, evolving partnership that has remained active since 2014.

The results of Granberg International's digital transformation have been nothing short of remarkable. What began as a long-overdue website overhaul evolved into a sustained engine of growth — one that has delivered compounding returns year after year for over a decade. The numbers speak for themselves, but behind each metric is a family business that can now compete — and win — in the global digital marketplace.

• 300% increase in total sales following the launch of the new ecommerce platform
• Consistent year-over-year revenue growth maintained since the site's debut in 2014
• #1 Google rankings for 30+ product-specific keywords, driving high-intent organic traffic from customers actively searching for chainsaw mills and accessories
• Fully mobile-responsive experience capturing a previously underserved and rapidly growing segment of mobile shoppers
• Streamlined operations through NetSuite integration, reducing manual data management and order processing overhead

Perhaps the most telling measure of success is longevity. Granberg International and Stoute Web Solutions have maintained an active partnership since 2014 — a testament to the trust built, the results delivered, and the shared commitment to continuous improvement. Elof Granberg believed a product could always be made smarter. That same philosophy drives the ongoing optimization work that keeps Granberg's digital presence as sharp as the tools they sell.