What is Reputation Management?

Reputation management is an activity which involves the tracking of online reviews of your business and your business listings on the internet. It’s defined  as “the influencing and/or control of an individual’s or business’s reputation.” Even back in 2010 an article in the Guardian suggested that, in the future, millions will employ reputation managers — well, that future is now. Many businesses, especially smaller businesses or ones with an unknown brand name, can be made or broken by reviews. With reviews now on Facebook, Yelp, Google, and a plethora of other popular websites, businesses often rely on professionals to alert them when a bad review pops up, or when they want to make sure their listing appears correctly in various directories so potential customers can find them quickly. Examples of the types of clients which often see success with this digital marketing tool: every client